Brand Tone

Authentic and Celebratory

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Indulgence

Best Practices

• •Always use "authentic" and "premium" language: continuously reference the "treasured family recipe," "barrel-aged rum," and "finest ingredients" to reinforce the brand's commitment to quality and heritage.
• •Focus on the experience, not just the product: frame the cake as part of a celebration or a special moment, using words like "indulge," "celebrate," and "savor."
• •Emphasize the Miami/Caribbean connection: use the "305" identifier and references to Caribbean flavors to ground the brand in its geographical and cultural roots.
• •Maintain a confident and expert voice: speak as the authority on rum cakes; the tone should be proud and knowledgeable, reflecting the quality of the product.
• •Be clear about the ingredients: always mention that the product contains alcohol, as this transparency builds trust and appropriately sets customer expectations.

Social Perception

Perceived as a premium, specialty item, suitable for gifting and celebrations, meeting customer expectations for a moist cake with a distinct but balanced rum flavor.

Copy Examples

• •Headline: Taste the Spirit of Miami. Body: Our treasured family recipe, baked with 8-year aged dark rum, brings you the authentic flavor of the Caribbean in every bite. This isn't just a cake, it's a celebration.
• •Headline: A Decadent Duo of Dark Chocolate and Aged Rum. Body: We pair the finest dark cocoa with premium, barrel-aged rum to create a chocolate cake that's dense, moist, and perfectly balanced. Each slice packs a spirited punch that will delight your senses. Contains alcohol.
• •Image: A beautifully styled shot of a slice of pineapple rum cake on a festive plate. Copy: Bring the Caribbean sunshine to your table. Our Pineapple Rum Cake is crafted with perfectly ripened pineapples and the finest dark barrel-aged rum for a taste that's truly authentic. The perfect centerpiece for your next gathering. #305RumCake #MiamiDesserts #RumCake
• •Subject: The Gift They'll Never Forget. Body: Looking for a unique and delicious gift? Our authentic rum cakes are small-batch baked and vacuum-sealed to guarantee freshness. It’s the perfect way to share a taste of Miami with friends, family, and clients. Order now for your next special occasion.
• •Headline: The Taste of the 305. Body: From our family recipe to your table. Experience the authentic Caribbean rum cake, baked right here in Miami. Find us at select local retailers or order online.