Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Inspiring and Encouraging, Modern and Vibrant, Helpful and Instructional, Community-Oriented

Brand Values

• •Creativity
• •Quality
• •Community
• •Joy and Passion
• •Inspiration
• •Accessibility
• •Family & Connection

Best Practices

• •Always Prioritize "Friendly & Approachable": Use conversational language, address the audience directly (e.g., "you," "your"), and don't be afraid to use contractions (e.g., "you're," "it's") to sound more natural.
• •Inject Enthusiasm and Passion: Let your genuine love for quilting shine. Use positive adjectives (e.g., "stunning," "beautiful," "dreamiest," "joyful") and exclamation points appropriately to convey excitement.
• •Focus on Inspiration and Encouragement: Frame your copy to empower your audience. Highlight the joy of the creative process and the satisfaction of completing a project, regardless of skill level.
• •Maintain a Modern & Vibrant Voice: While quilting has traditional roots, Tomato Quilt focuses on a modern aesthetic. Ensure your language reflects this by being fresh, current, and avoiding overly formal or dated terminology. Use emojis thoughtfully to enhance this on social media.
• •Emphasize Community and Connection: Regularly invite interaction (ask questions, run polls), share customer creations (with permission), and use inclusive language (e.g., "we," "us," "our quilting family") to foster a sense of belonging. Reference the mother-daughter aspect when relevant to reinforce authenticity and warmth.

Social Perception

A reliable source for modern quilting supplies, Inspiring and trend-aware in their fabric and pattern selections, Friendly, helpful, and approachable, with good customer engagement, Providers of high-quality products that lead to beautiful finished projects, A genuine and passionate small business, with the mother-daughter aspect adding a layer of authenticity and warmth, Educational, thanks to their tutorials and clear instructions.

Copy Examples

• •Social Media Post (New Fabric Collection): Hello sunshine! ☀️ Get ready to swoon over our latest fabric arrivals – bursting with color and ready to spark your next masterpiece! We can already imagine the stunning quilts you'll create. Which print is calling your name? Let us know below! #TomatoQuilt #NewCollection #ModernFabric #QuiltingJoy #SewInspired
• •Email Newsletter Subject Line (Pattern Release): Psst! Your NEW Favorite Quilt Pattern Just Dropped! ✨ (Email Body Snippet): Hey Quilting Friend! Get those rotary cutters ready because we've just launched a pattern we know you're going to adore. 'Starlight Garden' is a modern twist on a classic, designed to bring a sprinkle of magic to your sewing room. Easy-to-follow instructions mean you'll be snuggling under your new quilt in no time! Happy sewing!
• •Product Description (Quilt Kit): Dive into creativity with our 'Ocean Bloom' Quilt Kit! We've lovingly curated everything you need – from the dreamiest modern fabrics to our signature easy-to-follow pattern. Perfect for a weekend project or a gift for your favorite crafter. Let's make something beautiful together and bring a splash of joy to your home!
• •Instagram Story (Behind the Scenes/Tip): (Image/Video of Candy organizing fabric): Quick Tip Tuesday! ✨ Always pre-wash your fabrics? Or dive right in? Candy here, and I'm a firm believer in [chosen stance, e.g., pre-washing for certain projects]! What's your go-to? Share your wisdom! #QuiltingTips #TomatoQuiltCommunity #SewingHacks
• •Website Homepage Banner: Welcome to Tomato Quilt: Your Happy Place for Modern Quilting. Spark your creativity with our vibrant fabrics, inspiring patterns, and friendly community. Let's quilt together!