Brand Tone

Empowering and Supportive, Informative and Educational, Innovative and Forward-Thinking, Community-Focused, Professional yet Approachable, Inspirational

Brand Values

• •Entrepreneurship and Independence
• •Accessibility and Inclusivity
• •Innovation
• •Merchant Success
• •Simplicity and Scalability
• •Long-term Thinking

Best Practices

• •Always Empower the User: Frame copy to show how Shopify helps *them* achieve *their* goals. Focus on benefits like independence, growth, and ease rather than just features.
• •Educate and Inform, Don't Just Sell: Provide genuine value through insights, tips, and clear explanations. Position Shopify as a knowledgeable partner in their e-commerce journey.
• •Speak the Language of Entrepreneurs: Use terminology and address pain points that resonate with business owners (e.g., "scale your business," "reach more customers," "streamline operations"). Keep it professional but avoid overly technical jargon where simpler terms suffice.
• •Foster a Sense of Community and Shared Success: Highlight merchant stories and use inclusive language ("we," "together"). Emphasize that their success is Shopify's success.
• •Maintain a Balance of Aspiration and Practicality: Inspire users with the possibilities of entrepreneurship while providing clear, actionable information and solutions that are easy to understand and implement.

Social Perception

Leading E-commerce Platform, Enabler of Small Businesses, User-Friendly, Innovative, Supportive Community

Copy Examples

• •Headline: Your Dream Business Starts Here. Shopify Makes It Simple. Copy: "Stop dreaming, start doing. With Shopify, you get all the tools and support you need to launch, manage, and grow your online store. From easy-to-use design templates to powerful marketing features, we're here to help you succeed, every step of the way. Join millions of entrepreneurs turning their ideas into reality." (Tone: Empowering, Supportive, Simple)
• •Social Media Post (Instagram/Facebook): Image/Video: A successful Shopify merchant in their workspace. Caption: "Meet [Merchant Name] of [Store Name]! ✨ They turned their passion for [Product Type] into a thriving online business with Shopify. Ready to write your own success story? We provide the platform, you bring the vision. Learn how to get started – link in bio! #ShopifySuccess #Entrepreneurs #SmallBusiness" (Tone: Inspirational, Community-Focused, Empowering)
• •Email Subject Line: Grow Smarter: New Tools & Insights from Shopify Email Body Snippet: "Stay ahead in the ever-evolving world of e-commerce. This month, we're rolling out new features to help you streamline your operations, reach more customers, and boost your sales. Plus, dive into our latest expert guides on [Relevant Topic, e.g., 'Mastering Social Commerce']. Because when you grow, we grow." (Tone: Informative, Innovative, Supportive)
• •Website Banner: Build the Future of Commerce. Your Way. Sub-text: "Shopify provides the robust, scalable platform for businesses of all sizes to innovate and connect with customers everywhere. Explore our solutions and see why entrepreneurs worldwide choose Shopify to power their vision." (Tone: Forward-Thinking, Empowering, Professional)
• •LinkedIn Post: At Shopify, we believe entrepreneurship is a powerful force for change. We're committed to breaking down barriers and providing the tools and resources that empower founders to build independent businesses and shape the future of commerce. What challenges are you solving with your business? #Ecommerce #Innovation #BusinessGrowth #Shopify (Tone: Mission-Driven, Professional, Community-Focused)