Brand Tone

Enthusiastic & Passionate, Creative & Playful, Community-Oriented & Approachable, Visually Driven & Aesthetically Focused

Brand Values

• •Creativity & Uniqueness
• •Quality & Craftsmanship
• •Passion for Hobbies
• •Self-Expression
• •Aesthetic Appeal

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics (e.g., enthusiastic, playful, creative), common vocabulary (e.g., "keebs," "artisan," "handcrafted"), "words to use," and "words to avoid." Share this with anyone creating content.
• •Embrace Emojis (Strategically): Continue using emojis (✨, 💥, 🐾, 🎮) that align with the playful and enthusiastic tone, especially on social media, but avoid overuse where clarity is paramount (e.g., critical policy pages).
• •Speak the Community's Language: Incorporate relevant slang and terminology from the mechanical keyboard, gaming, and anime communities naturally. This shows authenticity and understanding (e.g., "thock," "clack," "meta," "waifu/husbando" if appropriate for specific product themes).
• •Focus on Visual Storytelling Support: Since the brand is highly visual, ensure copy complements and enhances the images/videos rather than just describing them. Ask questions to drive engagement, and highlight the feeling or status the product brings (e.g., "Imagine this on your board!").
• •Maintain Enthusiasm and Passion: Whether it's a product description or a social media reply, infuse the copy with genuine excitement for the products and the joy they bring to fellow hobbyists. Let the passion for craftsmanship and customization shine through.

Social Perception

Desirable Products, Niche Appeal, Visually Attractive, Emerging Brand

Copy Examples

• •💥 Power up your setup! 💥 Our NEW {Anime Character Name} artisan keycap just dropped, handcrafted to bring your favorite hero to your fingertips. Ready to make your keeb legendary? ✨ Tap the pic to shop! #Brikeystore #AnimeKeycaps #CustomKeycaps #MechKeebs #GamingSetup
• •That satisfying THOCK! 🤤 Level up your keyboard vibes with our handcrafted artisan keycaps. Which one are you adding to your collection? 👇 #keycaps #asmr #mechanicalkeyboard #customkeyboard #brikeystore #desksetupgoals
• •Warning: May cause extreme cuteness overload on your keyboard! 🐾 This little {Animal Name} artisan keycap is carefully handcrafted with love, ready to bring a smile to your face every time you type. Perfect for adding a touch of playful charm to your daily grind or gaming marathons!
• •✨ Your Keyboard's Next Glow-Up is HERE! ✨ New Brikeystore Arrivals!
• •Stop Scrolling, Start Customizing! 🎮🎨 Discover unique, handcrafted keycaps at Brikeystore and let your keyboard speak YOU.