Brand Tone

Sophisticated, elegant, trustworthy, and subtly persuasive, emphasizing exclusivity and sustainability.

Brand Values

• •Quality & Craftsmanship
• •Exclusivity & Prestige
• •Sustainability
• •Transparency
• •Community

Best Practices

• •Maintain a cohesive and luxurious presentation across all platforms.
• •Highlight the quality and craftsmanship inherent in luxury goods.
• •Subtly adapt to the communication styles of luxury consumers, particularly the target demographic (Gen Z and Millennials).
• •Emphasize the brand's commitment to sustainability and circular economy principles.
• •Prioritize transparency, responsibility, and community engagement in all messaging.

Social Perception

As a purveyor of authenticated, pre-owned luxury goods that embodies sophistication, sustainability, and exclusivity, appealing to a younger, socially conscious demographic (Gen Z and Millennials) valuing transparency and responsible consumption.

Copy Examples

• •Discover curated pre-loved luxury: Own a piece of timeless elegance while contributing to a sustainable future.
• •Invest in enduring style: Our collection of authenticated luxury goods offers unparalleled quality and enduring value.
• •Experience the art of conscious luxury: Shop our exquisite selection and join a community that values craftsmanship and sustainability.
• •Elevate your wardrobe, elevate your values: Explore our collection of pre-owned luxury pieces that reflect your commitment to a circular economy.
• •Unlock the world of exclusive luxury: Own a piece of history while making a positive impact on the planet.