Brand Tone

Elegant & Whimsical, Personal & Meaningful, Empowering & Celebratory, Approachable & Friendly

Brand Values

• •Individuality & Self-Expression: Offering pieces that allow customers to tell their unique story.
• •Quality & Craftsmanship: Highlighting that pieces are "handcrafted" and made with "finest materials."
• •Beauty & Elegance: Focusing on creating aesthetically pleasing and timeless designs.
• •Meaning & Symbolism: Providing jewelry that carries personal significance, memories, or protective qualities.
• •Empowerment: Aiming for their jewelry to make wearers feel confident and radiant.

Best Practices

• •Maintain Visual Harmony: Ensure all visuals (product photos, graphics, videos) align with the elegant, whimsical, and high-quality aesthetic established on the website and Instagram. Consistency in lighting, style, and mood is key.
• •Emphasize "Handcrafted" and "Meaning": Consistently weave in keywords like "handcrafted," "thoughtfully designed," "symbolic," "personal story," and "cherished moments" into product descriptions, social media captions, and all marketing communications. This reinforces core brand values.
• •Engage with a Personal Touch: Continue the friendly and approachable tone in customer interactions (DMs, comments, emails). Use personalized greetings where possible and maintain the encouraging, celebratory language found in "Shine Bright."
• •Storytelling in Descriptions: For each product or collection, briefly tell the story or inspiration behind it. For example, for the Evil Eye collection, explain the symbolism of protection. This adds depth and aligns with the "jewelry as a reflection of your story" value.
• •Consistent Language Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram, slightly more formal on an "About Us" page), the core tone (elegant, personal, empowering) and values should be evident everywhere the brand has a presence, including any future platforms or customer service interactions. Avoid jargon or overly casual slang that doesn't fit the established voice.

Social Perception

Positive (Assumed), Niche Appeal, Trust Dependent on Delivery, Potentially Undiscovered

Copy Examples

• •Instagram Post (promoting Star & Moon Collection): Lost in the cosmos, found in your style ✨🌙 Our Star & Moon Collection is handcrafted to capture the magic of the night sky. Which celestial piece tells your story? #StellunaJewelry #ShineBright #CelestialDreams #HandcraftedMagic
• •Facebook Ad (targeting users interested in personalized gifts): Give a gift that whispers their name. 💖 Our Initial Collection is more than just jewelry; it's a personal emblem, handcrafted with love and designed to be cherished. Find their unique sparkle at Stelluna. #Stelluna #PersonalizedJewelry #GiftIdeas #TimelessElegance
• •Website Banner (for Evil Eye Collection): Adorn Yourself with Intention. ✨ Our Evil Eye Collection: Elegant protection, beautifully handcrafted. Ward off negativity and embrace your inner light. Shop now and feel empowered. #StellunaStore #EvilEyeJewelry #SymbolicPieces #CraftedWithCare
• •Instagram Story (showcasing Birth Flower Necklaces): Bloom in every season! 🌸 Our Birth Flower necklaces celebrate your unique journey. Delicately designed and handcrafted just for you or a loved one. Swipe up to discover your flower! #Stellunaa #BirthFlowerJewelry #MeaningfulGifts #HandmadeWithLove
• •Email Marketing Snippet (to existing customers): Hello, Stargazer! ✨ Just like you, each Stelluna piece is unique and full of light. We're crafting new stories in silver and gold – stay tuned for our upcoming collection, designed to help you shine even brighter. #Stelluna #NewCollectionComingSoon #Individuality