Brand Tone

Solution-Oriented, Promising, Reassuring, Informative with a Scientific/Natural Angle, Direct and Persuasive

Brand Values

• •Efficacy and Results
• •Natural Solutions
• •Trust and Safety
• •Transformation

Best Practices

• •Highlight Natural Aspects and Safety: Consistently mention the use of natural ingredients and any safety verifications (like Anvisa approval where applicable) to appeal to health-conscious consumers and build trust.
• •Ensure transparency, especially regarding how to purchase and guarantees.
• •Show tangible results or case studies to make the results more believable.
• •Use words like solution, results, and efficacy to align with what customers are looking for.
• •Address concerns about reliability: Provide clear information about product originality, guarantees, and customer support.

Social Perception

A trusted brand that offers effective and safe solutions for health and wellness, particularly in skin rejuvenation, anti-aging, and related concerns. While generally perceived positively, there's a need to continually reinforce trust and address potential concerns about fake products or misleading claims.

Copy Examples

• •Hope, bottled.
• •Anvisa Approved Products
• •Our 90-Day Satisfaction Guarantee on select items.
• •Reverse skin aging with our revolutionary formula!
• •Eliminate joint pain and regain your active life!