Brand Tone

Performance-Oriented & Technical, Confident & Premium, Masculine & Modern, Supportive & Encouraging (subtly), Direct & Informative

Brand Values

• •Innovation & Technology
• •Performance
• •Quality & Craftsmanship
• •Comfort
• •Style

Best Practices

• •Focus on Benefit-Driven Technology
• •Use Strong, Active Verbs
• •Maintain a Confident and Assured Voice
• •Incorporate Lifestyle Keywords (especially for social media)
• •Be Clear and Concise

Social Perception

Positive for Comfort and Functionality, Premium Product, Associated with Active Lifestyles, Innovative and Different, Japanese Market Specifics

Copy Examples

• •Headline: Engineered for More. The Joey Pouch™ Difference. Body: Experience unparalleled support and chafe-free comfort. 2UNDR is more than underwear; it's performance equipment for your everyday.
• •Instagram Post (with image of athlete/active person): Caption: Don't let discomfort dictate your day. Our Swing Shift™ with patented Joey Pouch™ technology moves with you, offering maximum freedom and support from the first tee to the final putt. Elevate your game. #2UNDRJapan #PerformanceUnderwear #JoeyPouch
• •Product Description Snippet: Crafted from premium, breathable fabrics, 2UNDR delivers superior moisture-wicking and a flawless fit. Invest in your comfort, unlock your potential.
• •Facebook Ad: Headline: Upgrade Your Foundation. Discover 2UNDR. Body: Tired of adjusting? Experience the revolutionary Joey Pouch™ for a new level of men's comfort and support. Shop the latest collection now. [Link]
• •Email Subject Line: Experience the 2UNDR Difference: Comfort Reimagined. Email Body Snippet: At 2UNDR, we believe that true performance starts with the ultimate comfort. Our innovative designs and premium materials are engineered to support your every move...