Brand Tone

Romantic & Elegant, Luxurious & Premium, Sentimental & Thoughtful

Brand Values

• •Beauty & Aesthetics
• •Longevity & Enduring Sentiment
• •Quality & Craftsmanship
• •Gifting & Celebration
• •Customer Delight

Best Practices

• •Develop a Brand Voice Guide: Document Rosentra's specific tone (romantic, elegant, luxurious), key messaging themes (lasting love, timeless beauty, cherished moments), and approved vocabulary. Share this with anyone creating content.
• •Focus on "Forever" and "Timelessness": Consistently weave in language that highlights the longevity of the preserved roses and the enduring nature of the sentiments they represent. Use words like "eternal," "lasting," "forever," "timeless," "cherished," and "enduring."
• •Emphasize the Sensory Experience (Visual): Since scent can be variable with preserved roses, focus copywriting on the visual beauty, the elegance of the arrangements, the richness of the colors, and the luxurious presentation.
• •Speak to the Gift-Giver's Intent: Frame the copy around the emotions and intentions of the person buying the gift – the desire to express deep affection, celebrate a milestone, or offer a memorable token of appreciation.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, romantic, and elegant imagery used on the website and social media. The language should elevate the perceived value and exclusivity of the products.

Social Perception

Seen as a Special Occasion Gift, Appreciation for Longevity, Aesthetic Appeal is Key, Price vs. Value Consideration, Mixed Expectations on Scent

Copy Examples

• •Headline: "Eternal Elegance. Gift a Love That Lasts." Body: "Discover Rosentra's exquisite preserved roses, meticulously crafted to capture timeless beauty. For moments that deserve to be cherished forever."
• •Social Media Post: "Seal your affection with a rose that never fades. Our [Product Name] collection – because some feelings are meant to last a lifetime. ✨ #Rosentra #PreservedRoses #LuxuryGift #EternalLove"
• •Product Description Snippet: "Indulge in the art of lasting beauty. Each Rosentra rose is hand-selected and preserved at its peak, ensuring an enchanting display of affection that endures, year after year."
• •Email Subject Line: "A Rosentra Rose: The Ultimate Expression of Forever." Email Body Preview: "Looking for a gift that speaks volumes? Explore our new arrivals of stunning preserved roses, designed to make hearts flutter and memories last."
• •Website Banner: "Rosentra: Where Romance Blooms Eternally. Explore Our Collections."