Brand Tone

Enthusiastic and Passionate, Knowledgeable and Expert, Customer-Focused and Service-Oriented, Reliable and Trustworthy, Inclusive ("For Young and Old")

Brand Values

• •Passion for Toys
• •Wide Selection & Availability
• •Customer Service & Personal Connection
• •Reliability and Trust
• •Community Engagement
• •Value (Price)

Best Practices

• •Embrace Enthusiasm: Let the genuine passion for toys shine through. Use vibrant language and express excitement for the products and the hobby.
• •Showcase Expertise Subtly: Don't just list features; explain benefits, share interesting facts about sets (especially collectibles), and offer helpful advice. This reinforces authority without being condescending.
• •Prioritize a Personal and Friendly Voice: Even in online interactions, aim for a tone that feels like a helpful, knowledgeable friend rather than a faceless corporation. Use "we" and address the customer directly ("you").
• •Be Clear and Trustworthy: Provide accurate product information, transparent shipping details, and easy-to-understand policies. Reinforce reliability through consistent messaging.
• •Speak to All Audiences Appropriately: While the core message can be consistent, tailor specific communications to the different segments (e.g., parents buying gifts vs. adult collectors). The language for a Duplo set might be simpler and more focused on developmental benefits, while a complex Technic set description can use more technical terms and appeal to a collector's desire for detail.

Social Perception

Highly Positive, Go-To Place for LEGO Enthusiasts, Trustworthy Retailer, Community Hub

Copy Examples

• •Unlock Worlds of Wonder! From the latest LEGO releases to rare collector's gems, 2TTOYS is your trusted source. Dive into our passion for play – shop now and find your next adventure!
• •A true treasure for the dedicated LEGO archivist! This [Set Name & Number], officially retired but forever iconic, is a cornerstone of any serious collection. Carefully sourced by our enthusiast team, expect a piece of LEGO history, ready to be cherished. Got questions? Our in-house experts are here to help!
• •Flashback Friday to this incredible MOC spotted in our Den Bosch store! 😍 We're constantly amazed by your creativity. What LEGO masterpiece are you building this weekend? Share your projects below! #2TTOYS #LEGOfans #CommunityBuilds #AFOL
• •Since 2004, 2TTOYS has been more than just a toy store; we're a family passion that grew into a haven for builders and collectors alike. Named after our founder's sons, Thygo & Thymen, our commitment to personal service, expert knowledge, and a truly extensive range remains at the heart of everything we do. Whether you're shopping online or visiting our Den Bosch store, you're part of the 2TTOYS family.
• •Just For You (Or The Little Builder In Your Life!) - New Arrivals & Expert Picks from 2TTOYS