Brand Tone

Confident, Aspirational, and Helpful. The tone aims to empower the customer while providing practical advice.

Brand Values

• •Authenticity
• •Quality
• •Exclusivity & Style
• •Confidence
• •Customer Focus
• •Accessible Luxury

Best Practices

• •Develop a Core Brand Voice & Tone Guide: Clearly document the primary voice (e.g., "Confident & Aspirational" for 7K Jewels) and acceptable tones for different channels.
• •Tailor Tone to Platform: Adapt the tone to suit the platform and audience (e.g., "Engaging & Relatable" for introductory content, leading to the core brand voice).
• •Maintain Voice Consistency: The underlying brand voice should remain consistent, but the expression can adapt to appeal to a potentially more mature audience on Facebook or via email.
• •Highlight Brand Story: Showcase the brand's narrative to enhance authenticity. For 7K Jewels, this could be the story behind a design, the craftsmanship, or how their pieces empower men to express their identity.
• •Focus on Empowerment: Frame content to highlight how 7K Jewels enables customers to express their unique identity and style, reinforcing the brand's value proposition.

Social Perception

Stylish masculinity, quality, and exclusivity for the modern man. Approachable, entertaining, and down-to-earth.

Copy Examples

• •Más que joyas, un símbolo de estilo y autenticidad (More than jewelry, a symbol of style and authenticity)
• •Ofrecer joyería premium con carácter, confianza y exclusividad (Offer premium jewelry with character, confidence, and exclusivity)
• •Guía definitiva: Cómo limpiar tus joyas (Definitive guide: How to clean your jewelry)
• •Joyería premium con carácter, confianza y exclusividad.
• •Diseñados para durar y brillar.