Brand Tone

Enthusiastic, Collector-Oriented, and Community-Focused

Brand Values

• •Authenticity & Quality
• •Community Engagement
• •Customer Satisfaction
• •Passion for TCGs/Pokémon

Best Practices

• •Know Your Audience Deeply: Understand the language, slang (e.g., "grails," "chase card," "rip"), and excitement points of the Pokémon TCG community. Use terminology they use.
• •Be Genuinely Enthusiastic: Let the passion for Pokémon shine through in your wording. Use exclamation points appropriately and convey excitement.
• •Emphasize Trust and Authenticity: When dealing with collectibles, constantly reassure customers about the authenticity of products, especially graded items. Clearly explain grading and product conditions.
• •Foster Community Interaction: Encourage engagement by asking questions, running polls (on Instagram/YouTube), and inviting participation in events like box breaks. Respond to comments and messages promptly and with personality.
• •Keep it Clear and Informative: While enthusiastic, ensure all necessary information (price, condition, shipping, what's included in a box break) is clear, concise, and easy to find. For product listings, be detailed and accurate.

Social Perception

Perceived as a specialist store for Pokémon TCG enthusiasts and collectors with positive reviews regarding service, speed, and packaging

Copy Examples

• •Headline for New Product Drop: 🔥 Fresh PSA Grads Just Landed! Chase a Perfect 10 Charizard & Complete Your Master Set! Shop Now at 2sleeve.de – Your Home for Pokémon Grails!
• •Instagram Post for a Box Break: ⚡️ EPIC Box Break incoming! ⚡️ Join us LIVE on YouTube this Friday at 7 PM CET as we rip open the latest Pokémon set! Secure your spot on 2sleeve.de – who’s pulling the chase card?
• •Product Description Snippet (for a rare card): A true collector's piece! This PSA 10 [Card Name] is a stunning example of Pokémon history. Meticulously graded for ultimate peace of mind. Add this gem to your 2sleeve collection today!
• •Email Subject Line to Subscribers: 🚀 You're Invited! Exclusive Access to Our New Pokémon Arrivals + Community Q&A!
• •Website About Us Snippet: Fuelled by a lifelong passion for Pokémon TCG, 2sleeve.de is your trusted source for everything from the latest packs to coveted graded collectibles. We're dedicated to building a vibrant community and helping you catch 'em all!