Brand Tone

Professional and Informative, Caring and Empathetic, Approachable and Helpful, Trustworthy and Scientific

Brand Values

• •Efficacy and Quality
• •Health and Well-being
• •Specialized Care
• •Transparency
• •Customer Support

Best Practices

• •Always Prioritize Clarity and Information: Ensure product descriptions and health advice are easy to understand, accurate, and highlight key benefits and ingredients.
• •Maintain a Caring and Supportive Voice: Even when discussing clinical aspects, infuse empathy, acknowledging the discomfort or concerns the products aim to address.
• •Be Professional but Accessible: Avoid overly technical jargon where simpler terms suffice, especially on social media. The goal is to inform, not intimidate.
• •Emphasize Scientific Backing Subtly: Refer to "laboratory-tested," "dermatologically recommended" (if applicable), or "scientifically formulated" to build trust without sounding sterile.
• •Engage Authentically: When responding to comments or messages, maintain a helpful, friendly, and professional demeanor that reflects the brand's commitment to customer well-being.

Social Perception

Positive Product Experience, Specialized Solution Provider, Reliable and Trustworthy, Helpful Resource

Copy Examples

• •Tired of rough, cracked heels? Our Lensabel K20 callus cream, enriched with 20% Urea and Centella Asiatica, deeply hydrates and helps shed dead skin cells, revealing softer, healthier feet. Step confidently. #FootCare #HealthyFeet #LensaCares
• •Laboratorio Lensa's advanced formula combines high and low molecular weight Hyaluronic Acid for multi-layer hydration, while 20% Urea provides a gentle keratolytic effect. Clinically proven ingredients for demonstrably smoother skin.
• •Q&A Time! Got questions about managing diabetic foot care? Our experts are here to help! DM us your concerns. #AskLensa #DiabeticFootCare #ExpertAdvice
• •At Laboratorio Lensa, we are dedicated to developing specialized dermo-cosmetic solutions that make a real difference. Backed by science and a passion for well-being, we craft high-efficacy products you can trust for your daily care.
• •Give Your Feet the Expert Care They Deserve. Discover Laboratorio Lensa's Podology Line.