Brand Tone

Aspirational & Trendy, Confident & Direct, Approachable & Engaging, Slightly Casual but Professional

Brand Values

• •Style & Fashion
• •Quality
• •Protection
• •Accessibility/Affordability (Implied)
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Trendy, Confident, Engaging, etc.), key vocabulary, "do's and don'ts," and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The language on TikTok might be slightly more informal and trend-driven than a product description on the website, but the core confident and stylish essence should remain.
• •Focus on Benefits and Aspiration: Don't just list features; explain how Aura Shades will make the customer look and feel (e.g., "Step out in confidence," "Own your style," "Protect your vision with flair").
• •Be Consistent Across All Channels: While the format changes (e.g., an Instagram caption vs. a website product description), the underlying tone and core messaging about style, quality, and confidence should be harmonious. Regularly audit content across platforms.
• •Inject Personality & Engage Authentically: Use emojis where appropriate for the platform (like Instagram/TikTok), ask questions to encourage interaction, and respond to comments in a way that reflects the brand's approachable yet confident nature. Authenticity builds trust and connection.

Social Perception

Positive Product Perception, Emerging Brand Awareness, Trust through Transparency (Opportunity), Seen as a Source for Trendy Eyewear

Copy Examples

• •Instagram Post (New Arrival): "Stop scrolling, start styling. 🔥 Our NEW 'Eclipse' frames just dropped and they're already turning heads. Level up your look. Link in bio to snag yours. #AuraShades #NewCollection #SunglassStyle #MustHave"
• •Facebook Ad (Targeting Style-Conscious Users): "Your vibe. Your vision. Our shades. Discover premium sunglasses that don’t just protect your eyes, they define your look. Shop Aura Shades today for iconic styles and unbeatable quality. ✨ Free Shipping! aurashades.pk"
• •TikTok Video Caption (Showcasing Versatility): "From street style to beach days, our 'Nomad' sunnies are ready for any adventure. 😎 What’s your go-to Aura Shade? #AuraShadesPK #SunglassChallenge #OOTD #FashionTikTok"
• •Website Banner (Highlighting Value): "Shade a New You. Premium UV Protection. Unmistakable Style. Explore the Collection."
• •Email Subject Line (Promotional): "👀 See What’s Hot: Fresh Styles & a Sweet Deal Inside! | Aura Shades"