Tono de Marca

Professional, Expert, Aspirational

Valores de Marca

• •Excellence and Quality
• •Customer-Centric Solutions
• •Innovation and Technology
• •Sustainability
• •Building Brand Prestige

Mejores Prácticas

• •Prioritize "Benefit Over Feature": Instead of just stating you have "high-tech diffusers," write about how they "create a clean, welcoming, and professional atmosphere." Always connect the product's function to the client's aspirational goal (e.g., enhanced brand prestige, better customer experience).
• •Maintain the Expert Lexicon: Consistently use terms like "Scent Marketing," "Olfactory Experiences," "Advanced Diffusion," and "Certified Protocols." This reinforces your brand's authority and specialized knowledge.
• •Segment a "Professional" vs. "Witty" Tone: Use the primary professional and aspirational tone for client-facing B2B platforms like LinkedIn and the website. Reserve the clever, witty side (like the "Tufito" name) for specific product marketing or more casual platforms like Instagram, where it can create a memorable personality.
• •Emphasize a Consultative Approach: Frame calls-to-action around partnership and guidance. Use phrases like "Book Your Free Consultation," "Guidance & Care," and "We accompany you every step of the way" to build trust and position the brand as a long-term partner, not just a vendor.
• •Use Aspirational and Powerful Verbs: Begin sentences with strong, action-oriented verbs that convey transformation and elevation. Examples from the current site include "Transform," "Elevate," "Strengthen," and "Unlock." This creates dynamic and persuasive copy.

Percepción Social

The brand is perceived as a specialized, high-end provider for businesses. Online interactions and the structure of their offerings (e.g., 'Book Your Free Consultation') suggest a B2B relationship model rather than a direct-to-consumer one, although they offer 'For Home' products. Customer reviews, though sparse in public forums, are featured on the website, with one mentioning, 'I love the fragrance, but sometimes I wish the scent was a little stronger. I still recommend it because it is a thousand times better than supermarket air fresheners.' This indicates a perception of superior product quality compared to mass-market alternatives. The primary audience appears to be businesses like hotels, offices, gyms, and retail stores that understand the ROI of customer experience.

Ejemplos de Copy

• •Is Your Office Environment Affecting Productivity? A recent study shows that specific scents can enhance concentration and employee satisfaction. At 2phito, we go beyond simple air fresheners. Our advanced scenting solutions are designed to create a productive and welcoming atmosphere that reflects your company's prestige. Discover how our certified protocols can transform your workspace. #ScentMarketing #OfficeProductivity #CorporateWellness #2phito
• •The first impression is everything. Craft an unforgettable arrival with a signature scent that speaks of luxury and attention to detail. Our advanced diffusion technology ensures a perfectly balanced atmosphere, turning passive visitors into loyal clients. Elevate your brand experience. #ScentBranding #LuxuryHotel #CustomerExperience #OlfactoryMarketing
• •Don't Just Mask Odors. Eliminate Them. Our sustainable and effective hygiene solutions remove unwanted odors at the source, ensuring a genuinely fresh and professional environment. Book your complimentary consultation today.
• •Keep Your Gym Smelling as Fresh as Your Members Feel. From high-intensity training zones to locker rooms, maintaining a clean and inviting atmosphere is crucial. 2phito offers specialized odor control and scenting solutions designed for fitness centers. Boost member satisfaction and set your facility apart. Learn more. #GymHygiene #FitnessCenter #OdorControl #MemberExperience
• •Subject: A complimentary scenting & hygiene analysis for [Client's Business Name]. Body: Hello [Client Name], At 2phito, we understand that the ambiance of your space is a critical part of your brand identity. Our team specializes in creating memorable olfactory experiences and ensuring pristine hygiene for businesses like yours. I would like to offer you a complimentary, no-obligation assessment to identify opportunities for enhancing your customer and employee experience through our advanced scenting and cleaning solutions. Would you be available for a brief 15-minute call next week?