Brand Tone

Whimsical and Magical, Nostalgic, Romantic and Witty, Friendly and Approachable, Passionate and Enthusiastic

Brand Values

• •Magic and Wonder
• •Nostalgia
• •Creativity and Artistry
• •Subtle Fandom Expression
• •Joy
• •Quality and Customer Satisfaction

Best Practices

• •Embrace Whimsy and Enchantment: Use words and phrases that evoke a sense of magic, wonder, and imagination (e.g., "enchanting," "whimsical," "dreamy," "magical journey," "sparkle").
• •Tap into Nostalgia: Reference shared memories, beloved characters, and iconic moments from popular fandoms, especially those with a nostalgic appeal, in a way that feels heartfelt and genuine.
• •Keep it Romantic and Witty (Where Appropriate): Infuse copy with clever wordplay, subtle humor, or a touch of romance that aligns with the specific fandom or product, without being overly sarcastic or alienating. This is about charm.
• •Maintain a Friendly and Inclusive Voice: Write as if you're talking to a fellow fan and friend. Be approachable, enthusiastic, and welcoming to all who share a love for these magical worlds.
• •Highlight the Artistry and Passion: Remind customers that products are hand-illustrated and born from a genuine love for the fandoms. Use phrases like "designed with passion," "hand-drawn magic," or "crafted by a true fan" to reinforce the brand's unique, creator-driven identity.

Social Perception

Appreciation for Unique Designs, Niche Appeal, Positive but Limited Feedback, Seen as a Creator-Driven Brand

Copy Examples

• •Ready for an adventure? Let our latest hand-drawn print whisk you away to Neverland. Hang a piece of the magic on your wall and remember – all it takes is faith, trust, and a little pixie dust. ✨ #2ndStarLn #NeverGrowUp #MagicalHome
• •That feeling when you walk down Main Street? We bottled it. Our new [Product Name] tee is softer than a hug from your favorite character and designed to bring back those core memories. Park days are the best days, wear them close to your heart! 💖 #ThemeParkMagic #NostalgiaLane #OOTD
• •Spill the tea (or just carry your essentials) in style! Our new '[Witty Phrase from Fandom]' tote is perfect for those who like their fandom served with a side of sass and a sprinkle of magic. Who says you can't be chic and a super-fan? 😉 #FandomFashion #WittyAndWonderful #2ndStarLn
• •At 2nd Star Ln, we believe everyday life deserves a touch of enchantment. Founded by a lifelong theme park dreamer, each piece is hand-illustrated to bring a little bit of that 'happiest place' feeling into your world. What magical moments inspire you? 🌟 #MagicalGoods #FanArt #HandDrawnWithLove
• •Make your [Holiday/Season] a little more magical! Our [Product Name] is here to sprinkle some fandom joy on your festivities. It's the perfect nostalgic gift for the magical folks in your life (or a treat for yourself!). Pre-orders open now – don't miss out on the wonder! 🎁 #HolidayMagic #FandomGifts #2ndStarLn