Brand Tone

Friendly and Welcoming, Enthusiastic and Passionate, Trendy and Eclectic, Community-Oriented, Accessible and Unpretentious, Playful and Unique

Brand Values

• •Sustainability and Recycling
• •Fairness and Accessibility
• •Individuality and Self-Expression
• •Community Focus
• •Quality and Discovery
• •Enthusiasm for Vintage

Best Practices

• •Embrace Enthusiasm: Always communicate with genuine passion for second-hand fashion, sustainability, and the unique items offered. Use exclamation points appropriately and positive language.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend or a fellow fashion enthusiast. Avoid overly formal or corporate language. Use inclusive terms.
• •Highlight Value and Fairness: Regularly mention the kilo pricing system and the daily falling prices to emphasize accessibility and good deals, reinforcing the 'fair' aspect of the brand.
• •Showcase Uniqueness and Discovery: Use descriptive and evocative language that paints a picture of finding 'treasures' and unique pieces. Emphasize the eclectic and individual nature of the clothing.
• •Champion Sustainability: Consistently weave in messages about recycling, local sourcing, and the environmental benefits of choosing second-hand. This reinforces a core brand value and resonates with conscious consumers.

Social Perception

Highly Rated and Popular, A Go-To for Thrift Shoppers, Environmentally Conscious Choice, Friendly and Positive Shopping Experience, Treasure Trove

Copy Examples

• •Headline: Unearth Your Style. Rewear The Story. Body: Dive into a treasure trove of vintage gems and pre-loved pieces at 2nd Fit. With new arrivals every 3 weeks and prices that get friendlier daily, your next favorite outfit is waiting to be discovered. Shop smart, live stylishly, recycle endlessly. #2ndFit #VintageKiloShop #HamburgThrift
• •Headline: Fresh Finds, Fair Prices. That's the 2nd Fit Promise. Body: Why pay more for style? At 2nd Fit, our kilo prices drop daily, making unique fashion accessible to everyone. From vintage classics to upcycled originals, we're your local source for sustainable style. Come say hi! #SustainableFashion #KiloStore #HamburgVintage
• •Headline: Not Just Clothes, It's a Movement. Body: Join the 2nd Fit family and give fashion a second life. We're passionate about recycling clothes locally and fairly, offering you unique finds without the fast-fashion footprint. Your style can make a difference. #RecycleReuseRewear #2ndFitCommunity # ConsciousConsumer
• •Headline: Your Weekend Wardrobe Update? Found at 2nd Fit! Body: Stop by Schulterblatt 25 or Ottenser Hauptstraße 10 this weekend! Our racks are buzzing with fresh vintage and unique second-hand pieces. Amazing styles, even more amazing kilo prices. See you there! #HamburgShopping #VintageFinds #ThriftStoreHaul
• •Headline: Handmade. Upcycled. Uniquely You. Body: Discover our special collection of handmade and upcycled clothing at 2nd Fit! One-of-a-kind pieces that tell a story and scream individuality. Plus, check out our 'Schnelle Brillen' for that perfect rave accessory! #UpcycledFashion #UniqueStyle #2ndFitSpecials #SchnelleBrillen