Brand Tone

aspirational, knowledgeable, and passionate.

Brand Values

• •Quality & Craftsmanship
• •Performance
• •Community
• •Innovation

Best Practices

• •Always Speak to the Serious Player: Use language that resonates with those who know the game. Terms like "blocker," "pusher," "speed rating," and "hole-friendly" should be standard. Avoid overly simplistic language that appeals only to casual backyard players.
• •Maintain the Golf Analogy: Continue to build on the unique "Driver, Wood, Putter" branding. This is a strong differentiator. Use it consistently in product names, descriptions, and marketing campaigns to reinforce the brand identity.
• •Lead with Performance, Follow with Quality: In headlines and opening lines, focus on the benefit to the player (e.g., "More control," "Unstoppable push," "Sink anything"). Then, support these claims with details about the quality materials and craftsmanship.
• •Balance Passion with Professionalism: The tone should be enthusiastic and show a love for the game, but always remain polished and authoritative. Avoid slang that is too niche or unprofessional. The voice should be that of a skilled peer, not a corporate entity.
• •Incorporate Community and Aspiration: Regularly feature user-generated content, celebrate tournament wins (even at a local level), and continue community-building initiatives like the "Bag of the Month" club collaboration. Frame your products as the tools that help players achieve their goals within that community.

Social Perception

The public perception of 2N Cornhole is that of a credible and high-quality supplier for serious cornhole players. They are seen as a legitimate player in the competitive cornhole space, evidenced by their ACL-stamped products and mentions in community podcasts. Customers and followers on social media perceive them as experts who are passionate about the sport. The brand is viewed as a creator of premium, visually appealing products. The custom designs and collaborations are frequently praised in comments.

Copy Examples

• •Instagram Post (New Product) - Stuck behind a block? Time to pull out the Hybrid. With a 6-speed fast side to collect and a 4-speed carpet to cut, this bag is the most versatile athlete in your arsenal. Designed for players who adapt and overcome. Are you ready to own the board? #2NCornhole #CornholeBags #ACLPro #SwingStraightThrowStraight #CornholeLife
• •Facebook Ad (Targeting League Players) - Headline: Elevate Your League Night. Body: "Don't just play—dominate. 2N Cornhole bags are engineered for consistency and precision, giving you the competitive edge when it matters most. ACL stamped and pro-approved. Shop the collection and find your perfect speed."
• •Website Product Description (The "Driver" Bag) - Title: The Driver 1.0 - Unleash Your Power. Description: "This is the John Daly of bags. Built for players who aren't afraid to go straight for the hole, the Driver 1.0 features a blazing 9-speed fast side that pushes through any traffic and a controllable 5-speed stick side for strategic placement. When you need power and precision, reach for the Driver."
• •TikTok Video Caption (Behind-the-Scenes) - From a digital design to a tournament-ready masterpiece. This is how we bring your vision to life. 🔥 What custom design should we do next? #cornhole #customcornhole #woodworking #craftsmanship #2NCornhole
• •Email Newsletter Subject Line - Subject: Psst... Your New Secret Weapon is Here. Preview Text: Introducing the Putter series, designed for the perfect flop and strategic blocks.