Brand Tone

Aspirational & Trendy, Elegant & Feminine, Approachable & Value-Oriented, Visually Driven, Community-Focused (primarily Turkish-speaking)

Brand Values

• •Quality
• •Affordability
• •Customer Satisfaction
• •Trend-Consciousness
• •Modesty
• •Accessibility

Best Practices

• •Embrace Elegant & Empowering Language: Use words that evoke sophistication, confidence, and beauty (e.g., "graceful," "radiant," "chic," "empower," "refined") while remaining accessible.
• •Stay Visually Aligned: Ensure copy complements the high-quality, stylish imagery. Let the visuals and text work together to tell a cohesive story of trendy modesty.
• •Highlight Key Values: Subtly weave in brand values like quality, trendiness, and affordability into product descriptions and promotional content. For example, instead of just "New Dress," try "Our New Trendsetting Dress: Quality Fabric, Unbeatable Style."
• •Be Inclusive and Positive: Focus on making customers feel good about their choices and their style. Use inviting and warm language, especially in social media interactions.
• •Maintain Consistency Across Platforms (while adapting to format): While the core tone remains (elegant, trendy, approachable), adapt the copy's length and style to the platform. TikTok might use shorter, more playful captions with relevant trending audio cues, while website descriptions can be more detailed, but the underlying voice should be recognizably Modavival. Ensure that whether it's a product description, an Instagram caption, or a customer service response, the language reflects the established brand persona.

Social Perception

Popular within its Niche, Fashion-Forward, Reliable (for its existing customers), Primarily a Turkish Brand, Visually Appealing

Copy Examples

• •Instagram/Facebook Post (New Collection): Elegance redefined. ✨ Discover our latest collection where timeless style meets modern modesty. Each piece is crafted to make you feel confident and beautiful. Shop now and embrace your unique grace! #Modavival #ModestFashion #NewCollection #StylishModesty #HijabFashion
• •TikTok Video Caption (Outfit Inspiration): Your go-to for chic modest style! 💃 Watch how we style our new [Product Name] for a look that’s effortlessly elegant. Get yours and own the trend! #VivalModa #ModestStyle #OOTD #FashionTikTok #TrendyAndModest
• •Website Banner (General): Modavival: Where Modesty Meets Trend. Quality, style, and value in every stitch. Explore our world of elegant fashion.
• •Email Marketing Subject Line (Sale): Affordable Elegance Awaits: Special Offers Inside! | Modavival (Email Body Snippet): Dress beautifully, live confidently. Our curated sale selection brings you the Modavival quality and style you love, at prices you’ll adore. Don't miss out on your new favorite modest looks!
• •Facebook Ad (Targeting women interested in modest fashion): Looking for stylish modest wear that doesn’t compromise on quality or price? Modavival offers the latest trends in dresses, abayas, hijabs, and more. Experience fast shipping and find your perfect outfit today! Shop Modavival – Style, Modestly.