Brand Tone

Empowering, Inspirational, Friendly, Approachable, Trendy, and Style-Conscious

Brand Values

• •Empowerment
• •Quality
• •Innovation
• •Inclusivity & Diversity
• •Self-Expression & Individuality
• •Customer Satisfaction
• •Self-Love

Best Practices

• •Use empowering language to uplift and inspire confidence in women.
• •Maintain a friendly and approachable tone in all communications.
• •Highlight the brand's commitment to quality, innovation, and customer satisfaction.
• •Incorporate trendy and style-conscious language to showcase the brand's awareness of current trends.
• •Emphasize the brand's values of empowerment, inclusivity, and self-expression in all messaging.

Social Perception

Celinva aims to be perceived as a brand that empowers women, offers quality and stylish products, and values its customers. They want customers to feel confident and radiant with every purchase, attracting budget-conscious shoppers looking for trendy pieces. The brand aims to show how the products or the brand experience helps achieve empowerment.

Copy Examples

• •"Unleash your inner radiance with our exquisite jewelry collection, designed to empower you to express your true self."
• •"Discover the perfect handbag to complement your unique style and make a statement wherever you go."
• •"Embrace your individuality with our diverse range of clothing, celebrating the beauty of every woman."
• •"Experience the confidence that comes with wearing our meticulously crafted pieces, made with the finest materials and attention to detail."
• •"Join our community of empowered women and share your Celinva style with the world! #CelinvaStyle #EmpowerYourself"