Brand Tone

Mystical, Educational, and Encouraging

Brand Values

• •Spirituality & Mysticism
• •Authenticity & Tradition
• •Customer-Centric Evolution
• •Empowerment
• •Respect for Beliefs

Best Practices

• •Always Use Empowering, Inclusive Language: Start with welcoming phrases like "We are so glad you're here" and maintain a tone that empowers the user, using words like "manifest," "create," "explore," and "discover." Reinforce the value of respecting all beliefs.
• •Educate, Don't Just Sell: Frame product descriptions as lessons. Explain why an ingredient is used or how a ritual works. This builds authority and trust. For example, instead of "Buy this oil," use "Use this oil to achieve X by performing Y."
• •Lean into Mystical and Traditional Terminology: Consistently use words like "consecrated," "ritual," "magic," "amulet," "esoteric," and "spells." Mentioning the "High Priest" perfumer and the brand's long history reinforces authenticity.
• •Maintain a "Blessed Be" Sign-Off: Using a consistent, thematic sign-off like "Blessed be" in communications (especially on social media and emails) reinforces the brand's spiritual identity and creates a sense of community.
• •Focus on the Transformation, Not Just the Product: The copy should focus on the desired outcome est-clearing obstacles, attracting love, finding peace. The product is the tool, but the copy's hero is the customer's transformation. For example, "Our Peaceful Home candle helps create a sanctuary of calm" is stronger than "This candle smells like lavender."

Social Perception

The public and customers perceive 2GoodLuck as a legitimate and specialized supplier of spiritual and occult goods. They are seen as a Niche Authority due to their long history and specific products, Trustworthy due to their presence on mainstream platforms and customer reviews, and Community-Focused because of their evolution based on customer feedback and educational content.

Copy Examples

• •Image: A beautifully lit photo of the 'Abre Camino' oil bottle next to a key and a green candle. Caption: Feeling stuck? Let the path be cleared. Our consecrated Road Opener Oil is crafted to remove obstacles and open the doors to new opportunities in your career, love life, and personal journey. Anoint your candles, doorways, or self to manifest a clear way forward. Blessed be. #RoadOpener #AbreCamino #Manifestation #SpiritualTools #2GoodLuck
• •Headline: Your Spiritual Journey Starts Here. Body: For over 25 years, 2GoodLuck has been your trusted source for authentic spiritual supplies. From consecrated perfumes that attract love and prosperity to protective amulets and ritual candles, we provide the tools you need to manifest your desires. Explore our collection, crafted with intention and tradition. Call to Action: Shop Now
• •Text: Welcome, Seeker. We are here to help you in your exploration of spirituality and magic. Discover our collection of handcrafted oils, amulets, and books.
• •Subject: Attract More Love & Prosperity This Week Body Preview: A little magic for your inbox... Discover the consecrated oils and spell kits designed to bring positive energy into your life.
• •In this video, we guide you through the sacred ritual of using a Protection & Jinx Removing Black Poppet Kit. Learn how to set your intention, consecrate your space, and perform a ritual to shield yourself from negative energy. These practices are designed to empower and protect. Find the full kit on your website. #SpiritualProtection #CandleMagic #Witchcraft101 #2GoodLuck