Brand Tone

Proud, Nostalgic/Spirited, Family-Oriented, Approachable & Relatable, Quality-Conscious

Brand Values

• •Family
• •Pride
• •Connection
• •Quality
• •Legacy/Tradition

Best Practices

• •Know Your "Dad": Understand the specific segment of fathers you're targeting. Is he a new dad, a seasoned pro, a sports fanatic, a stay-at-home dad? Tailor the nuances of your tone accordingly, but keep the core (proud, spirited, family-oriented) consistent. The "Our Story" indicates the founders are dads themselves, which helps.
• •Emphasize Shared Experiences: Use language that resonates with the common joys, challenges, and proud moments of fatherhood, especially in relation to sharing traditions like college loyalty with their children.
• •Keep it Authentic and Relatable: Avoid overly corporate or generic language. Speak like a fellow dad – enthusiastic, genuine, and perhaps with a touch of humor or nostalgia where appropriate.
• •Highlight Quality and Comfort: Dads appreciate apparel that is well-made, comfortable, and can keep up with their active lives (whether that's chasing toddlers or cheering at a game). Let this reflect in product descriptions and benefits.
• •Visually Align: Ensure that the imagery and overall design used with the copy reinforce the brand tone. Photos of diverse dads proudly wearing the apparel in family or fan settings will support the message.

Social Perception

Growing recognition and celebration of active, involved fatherhood. Stay-at-home dads (SAHDs) are becoming more common and visible, though they still face some societal stigmas and feelings of isolation. Desire for authentic representation of fathers in media and marketing, moving away from outdated stereotypes. Dads are increasingly brand-aware and involved in purchasing decisions. Online communities and social media are important spaces for dads to connect, find support, and share experiences. The "Stay Dads" apparel concept aligns with the trend of fathers wanting to express their identity and affiliations.

Copy Examples

• •Headline: Wear Your Pride. Loud and Clear. Stay Dads - Officially Licensed College Gear for the #1 Fan in Your Family. Body: Remember those game days? The roar of the crowd, the thrill of victory. Now, share that legacy. Our premium, officially licensed college apparel lets you rep your team and your title: DAD. Shop the collection.
• •Social Media Post (Image: Dad wearing a university-branded 'DAD' shirt, playing with his kids): From the stadium to story time, your team spirit and dad pride go hand-in-hand. 🏈👶 Show off both with our super-soft, officially licensed [University Name] DAD gear. Link in bio! #StayDads #CollegePride #DadLife #[UniversityMascot]Dads
• •Email Subject: Game Day Ready? So is DAD! Body: Hey [Customer Name], gear up for the next big game and every proud dad moment in between. Our exclusive 'DAD' collegiate apparel is designed for comfort, quality, and ultimate fan expression. Find your alma mater and wear it with the pride you've earned. Shop Now.
• •Product Description Snippet: More than just a shirt, it's a statement. Crafted from high-quality, breathable fabric, this [University Name] DAD tee is built for all-day comfort, whether you're cheering from the stands or coaching from the sidelines of life. Officially licensed, so you know it's the real deal.
• •Short Ad Copy: The Ultimate Dad Uniform. Rep your college. Embrace fatherhood. Stay Dads. Shop officially licensed apparel.