Brand Tone

Authentic & Natural, Calming & Serene, Respectful & Traditional, Sensory & Evocative, Informative & Gentle

Brand Values

• •Quality Craftsmanship
• •Natural Purity
• •Customer Well-being
• •Tradition & Heritage
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand tone (e.g., authentic, calming, sensory) with examples of "do's and don'ts" for language, phrasing, and style. Share this with anyone creating content.
• •Focus on Sensory Language: Use descriptive words that evoke smells, feelings, and atmospheres. Instead of just saying "smells good," describe *how* it smells (e.g., "a whisper of sweet vanilla," "the grounding scent of earthy patchouli").
• •Emphasize Natural and Handcrafted: Consistently weave in terms like "natural ingredients," "hand-rolled," "artisan-made," "pure botanicals," and "traditional methods" to reinforce these core values.
• •Tell Stories: Share the stories behind your ingredients, the crafting process, or the inspiration for a particular scent. Storytelling creates an emotional connection and reinforces authenticity.
• •Maintain Visual Consistency: Ensure that your written copy is complemented by visuals (photography, videography) that reflect the same calm, natural, and authentic aesthetic. The tone should be harmonious across all brand communications.

Social Perception

Positive: Customers generally perceive Two Hands Incense as a provider of high-quality, natural incense products. The scents are often described as pleasant, authentic, and long-lasting. Trustworthy: The emphasis on natural ingredients and handcrafted processes builds trust. Niche & Artisanal: The brand is likely seen as a more specialized, artisanal choice compared to mass-produced alternatives. Associated with: Relaxation, meditation, spiritual practices, creating a pleasant home atmosphere, and natural living.

Copy Examples

• •Embrace Tranquility with Our Hand-Rolled Lavender Bliss Incense. Crafted with pure lavender extracts and traditional wisdom, each stick slowly releases a calming aroma, inviting serenity into your space. Perfect for unwinding after a long day or deepening your meditation practice. Experience the gentle touch of nature.
• •Sundays are for slow moments and soothing scents. ✨ Our 'Sandalwood Serenity' incense is handcrafted to fill your home with warmth and peace. What's your favorite way to reset for the week? #TwoHandsIncense #NaturalAroma #HandcraftedGoodness #Sandalwood #SundayVibes
• •Tired of artificial fragrances? Discover the pure essence of Two Hands Incense. We believe in the power of nature. That's why our incense is made with 100% natural ingredients, carefully blended and hand-rolled to perfection. Create a sanctuary in your home. Shop our collection today!
• •A Note from Our Artisans: At Two Hands, every incense stick is a labor of love, infused with generations of knowledge and the finest natural botanicals. We invite you to explore our latest collection, 'Whispers of the Earth,' and find the perfect scent to accompany your moments of reflection.
• •With two hands, we connect tradition and nature. Two Hands Incense is dedicated to crafting pure, natural incense that soothes the soul and elevates your everyday. We honor ancient methods to bring you authentic aromas for a more mindful life.