Brand Tone

Whimsical, enchanting, and slightly mysterious, with a touch of fandom appeal.

Brand Values

• •Magic
• •Wonder
• •Creativity
• •Handcrafted Quality
• •Fandom Connection

Best Practices

• •Maintain a whimsical and magical tone, reflecting the starlight theme.
• •Use descriptive language that evokes a sense of wonder and enchantment.
• •Highlight the connection to 'Keeper of the Lost Cities' for relevant audiences.
• •Ensure clarity and accuracy in product descriptions to build trust.
• •Engage with customers in a friendly and approachable manner.

Social Perception

Perceived as a source of unique, handcrafted jewelry that captures the essence of fantasy and appeals to fans of the 'Keeper of the Lost Cities' series. Aim to be seen as magical, trustworthy, and engaging.

Copy Examples

• •Capture the magic of the Lost Cities with our Bottled Starlight Jewelry!
• •Each vial holds a piece of wonder, inspired by your favorite series.
• •Wear the starlight and carry the magic with you, wherever you go.
• •Handcrafted with love and a sprinkle of pixie dust (not really, but almost!).
• •Bring your favorite book to life with our 'Keeper of the Lost Cities' inspired collection.