Brand Tone

Educated & Informative, Calm & Soothing, Trustworthy & Transparent, Nurturing & Empathetic, Premium & High-Quality

Brand Values

• •Efficacy & Results
• •Natural & Plant-Based
• •Science-Backed
• •Transparency
• •Gentleness & Suitability for Sensitive Skin
• •Holistic Well-being
• •Quality

Best Practices

• •Emphasize Education & Transparency: Always explain the "why" behind ingredients and formulations. Use clear, accessible language when discussing scientific aspects. For example, instead of just saying "contains CBD," explain briefly what CBD does for the skin in the context of the product.
• •Use Calming & Reassuring Language: Employ words that evoke peace, comfort, balance, and gentleness (e.g., "soothe," "calm," "restore," "nurture," "harmonize," "gentle"). Avoid aggressive or overly hyped claims.
• •Maintain a Helpful & Empathetic Voice: Frame copy around solving customer skin concerns with understanding. Acknowledge the challenges of sensitive or problematic skin and position the products as supportive solutions.
• •Highlight Natural Efficacy: Consistently link the natural, plant-based ingredients (especially CBD and complementary botanicals) to the high-performance results. Showcase how nature and science work in harmony within the products.
• •Ensure Visual & Textual Cohesion: The language used in copy should always align with the brand's visual identity (clean, natural, serene). This consistency across all touchpoints reinforces the brand's message and perceived quality.

Social Perception

Code of Harmony is generally perceived as a reputable, high-quality indie skincare brand specializing in CBD-infused products. Customers who seek out the brand are often looking for natural, effective solutions for sensitive skin or specific concerns that CBD is believed to address (e.g., inflammation, redness). There's an appreciation for the brand's focus on ingredient quality and the founder's expertise or personal journey. It's seen as a more considered purchase, appealing to consumers who research ingredients and are willing to invest in specialized skincare. The "harmony" aspect of the name resonates with users seeking balance and calm for their skin.

Copy Examples

• •Product Headline (Soothing Serum): Find Your Calm. Discover a harmonious blend of potent CBD and nourishing botanicals, expertly formulated to soothe sensitivity and restore your skin's peaceful balance.
• •Social Media Post (Ingredient Focus): Nature's Wisdom, Bottled. ✨ Our [Product Name] features full-spectrum CBD, rich in beneficial cannabinoids and terpenes. We believe in harnessing the complete power of the plant to bring visible results and lasting comfort to your skin. Learn more about our commitment to plant science on the blog. #CodeOfHarmony #CBDSkincare #PlantPowered
• •Email Subject Line (New Product): Introducing Harmony Renewed: Experience a New Level of Skin Serenity.
• •Website "About Us" Snippet: At Code of Harmony, we craft high-performance skincare born from a passion for gentle efficacy. Our science-backed, plant-powered formulas, rich in synergistic cannabinoids, are designed to bring your skin into beautiful balance. We believe in transparency, quality, and the profound power of nature to nurture.
• •Promotional Copy (Limited Time Offer): Invest in Your Skin's Peace. For a limited time, enjoy [Offer] on our collection of calming CBD skincare. Experience the Code of Harmony difference and let your skin feel truly understood.