Brand Tone

Educational & Informative, Authentic & Transparent, Nurturing & Supportive, Professional & Efficacious, Calm & Resilient

Brand Values

• •Clean & Natural Ingredients
• •Efficacy & Results
• •Skin Health & Barrier Fortification
• •Sustainability
• •Transparency & Education
• •Customer Connection & Accessibility
• •Holistic Well-being

Best Practices

• •Emphasize Education: Always aim to inform the customer about ingredients, their benefits, or skin health in general. Use clear, accessible language.
• •Lead with Empathy & Understanding: Acknowledge common skin concerns (sensitivity, redness, aging) with a supportive and understanding voice.
• •Highlight Natural Efficacy: Balance the 'clean and natural' aspect with the 'effective and results-driven' message. Showcase how nature and science work in harmony in the formulations.
• •Maintain Authenticity: Let the founder's passion and expertise shine through. Share insights and tips as an experienced esthetician would.
• •Use 'Harmony' & 'Resilience' as Core Concepts: Weave these words and their synonyms into the copy to reinforce the brand's philosophy of balanced, strong, and calm skin.

Social Perception

Trusted & Credible, High Quality & Effective, Authentic & Passionate Founder, Clean & Safe, Good Value, Pioneering (CBD Skincare)

Copy Examples

• •Headline: Find Your Calm. Reveal Your Glow. Body: Life’s chaotic, your skincare shouldn’t be. Our esthetician-formulated blends, rich in soothing botanicals and potent CBD, work in harmony to bring stressed skin back to its resilient, radiant best. Experience the Code of Harmony glow.
• •Social Media Post: Skin barrier feeling compromised? 🌿 Our Copious Barrier Balm is like a comforting hug for your face. Packed with nourishing plant oils and fortifying actives, it helps repair and protect, so your skin can face anything. #CodeOfHarmony #SkinBarrierSupport #CleanSkincare
• •Product Description Snippet (for Virgin Skin Youth Serum): Turn back the clock, naturally. This potent elixir combines [mention 2-3 key ingredients like peptides, antioxidants] with the calming power of CBD to visibly firm, smooth, and revitalize. It’s your secret to skin that looks and feels youthfully vibrant. Because healthy skin is beautiful skin.
• •Email Subject Line: Overwhelmed Skin? Discover Your Harmony Solution. Email Body Preview: Feeling like your skin has too many issues to tackle at once? At Code of Harmony, we create formulas that are masters at calm multitasking. Let our founder and esthetician, Janet, guide you to your perfect, balanced routine.
• •Ad Copy (Short): Tired of harsh ingredients? So are we. Code of Harmony offers clean, plant-powered skincare that truly transforms. Gentle enough for sensitive skin, powerful enough for visible results. Shop the collection loved by estheticians.