Brand Tone

Personal and Relatable, Empowering and Supportive, Educational and Informative, Enthusiastic and Passionate, Community-Focused

Brand Values

• •Natural Hair Acceptance and Celebration
• •Efficacy and Simplicity
• •Quality Ingredients
• •Authenticity
• •Customer-Centricity
• •Made in France

Best Practices

• •Embrace Djenna's Voice: Continue to infuse the founder's personal story, enthusiasm, and direct address to the audience. This authenticity is a key differentiator.
• •Focus on Empowerment & Solutions: Frame copy around how Scrunch France helps solve curly hair problems and empowers individuals to feel confident and beautiful in their natural hair.
• •Keep it Clear and Concise: While being informative, avoid overly technical jargon. The message of simplicity in the routine should be reflected in the simplicity of the language.
• •Foster Community: Use inclusive language (e.g., "we," "us," "your curl family"). Encourage interaction and sharing of experiences. Actively use and promote brand-specific hashtags.
• •Highlight Benefits with Enthusiasm: Don't just list features; explain the positive impact (e.g., "bouncy curls," "frizz-free days," "simplified routine") with a genuinely excited and passionate tone.

Social Perception

Customers praise the Curl Must product for its effectiveness in defining curls, reducing frizz, and simplifying hair routines. Djenna Curly is seen as a knowledgeable and relatable figure. Users feel part of a supportive group that understands the challenges and joys of curly hair. The product is seen as transformative and customer service is responsive. There is a desire for simplicity.

Copy Examples

• •Headline: Stop fighting your curls, start loving them! ✨ Body: Djenna here! For years, I struggled to find the *perfect* routine. That's why I created Curl Must – one simple step to bouncy, defined, frizz-free curls you'll adore. Ready for your curl liberation? #ScrunchFrance #CurlMustLove
• •Headline: Your Curls Deserve the Best. And guess what? It's Made in France! 🇫🇷 Body: Say au revoir to complicated routines and bonjour to effortlessly beautiful curls! Our Curl Must is packed with nourishing oils to hydrate, define, and protect. Simple. Effective. Oh là là!
• •Headline: Join the #ScrunchCommunity & Unleash Your Curl Potential! Body: You're not alone on your curly journey! Share your tips, celebrate your wins, and get all the support you need with Scrunch France. Our Curl Must is just the start – your best curls are waiting!
• •Headline: From Frizz to Fab in One Step? Yes, Please! 🙌 Body: Tired of a bathroom cabinet full of products that don't deliver? Curl Must is the all-in-one hero your curls have been dreaming of. Get ready for definition, hydration, and days of gorgeous hair. It's time to simplify and shine!
• •Headline: Real Curls, Real Results. See What the Hype is About! ⭐⭐⭐⭐⭐ Body: "Curl Must has transformed my hair!" - "I can't live without it!" - Our community is raving, and we know you will too! Experience the joy of defined, healthy curls with Scrunch France.