Brand Tone

friendly, joyful, inspiring, and conscious

Brand Values

• •Supporting Independents
• •Ethical Sourcing & Sustainability
• •Quality & Timeless Style
• •Community & Joy
• •Creativity & Curation

Best Practices

• •Embrace Joyful & Positive Language: Use words that evoke happiness, brightness, and inspiration (e.g., "delightful," "vibrant," "cherished," "illuminate").
• •Highlight the "Why": Consistently communicate the values behind the brand – supporting independents, ethical sourcing, and sustainability – in product descriptions, social posts, and "About Us" content.
• •Tell Stories: Share the narratives of the makers and the inspiration behind product collections to create a deeper connection with the audience. The "Light in the LAMP" journal series is a good example.
• •Maintain Visual Consistency: Ensure that all visual content (photography, graphics) aligns with the colorful, joyful, and curated aesthetic of the brand.
• •Engage Authentically: Respond to comments and messages in a friendly, approachable, and helpful manner, reinforcing the community aspect of the brand.

Social Perception

charming, unique, and ethical brand

Copy Examples

• •Brighten your everyday. Discover unique, mindfully sourced homeware that tells a story. #LampLondonHome #IndependentDesign
• •From our Peckham haven to your home – explore lovingly curated pieces that spark joy and support small makers. ✨ #EthicalHome #ColourfulLiving
• •Tired of the same old? We believe your home should be as unique as you are. Shop sustainable style that lasts. #LampLDNStyle #ConsciousConsumerism
• •It's a Geranium moment! 🌸 Bring the vibrant hues and delightful scents of our favourite bloom into your space with our new C.Atherley London collection. #GeraniumLove #HomeFragrance
• •Behind every piece, a passionate maker. At Lamp London Home, we celebrate craftsmanship and ethical production. Invest in beauty, invest in good. #SupportSmall #ArtisanMade