Brand Tone

Professional, Technical, Informative, Quality-Focused, Design-Conscious, Modern, Established, and Experienced.

Brand Values

• •Innovation and Continuous Improvement
• •Quality and Durability
• •Client-Centricity (B2B focus)
• •Expertise and Specialization
• •Sustainability

Best Practices

• •Maintain a Glossary of Key Terms & Features: Consistently use specific terminology related to fabric properties (e.g., "hydrolysis resistant," "flame retardant," "vegan leather," "silicon-based") to reinforce expertise and product knowledge.
• •Balance Technical Detail with Benefit-Driven Language: While highlighting technical specifications is crucial for a B2B audience, always connect these features to tangible benefits for the client (e.g., "enhanced stain resistance means lower maintenance costs," "improved insulation reduces energy consumption").
• •Segment Messaging for Different Platforms: While the core values remain, adapt the depth and style for each channel. LinkedIn and the corporate site can host more technical, in-depth content, while Instagram and Pinterest should focus on visual appeal and design inspiration, with concise, evocative captions.
• •Emphasize Heritage and Innovation in Tandem: Leverage the 40+ years of experience to build trust and authority, while simultaneously showcasing commitment to R&D and new, sustainable technologies.
• •Use a Confident and Authoritative Voice: As an established leader and expert in technical textiles, the brand's language should be clear, direct, and assured, avoiding overly casual or tentative phrasing. The tone should reflect their status as a reference in the industry.

Social Perception

Alonso Mercader is perceived as an established and reputable supplier in the technical textile industry, particularly within Europe and for contract, nautical, and automotive applications. They are featured by industry platforms, participate in major trade fairs, and are seen as a supplier of choice for quality and innovation with a strong B2B focus.

Copy Examples

• •Headline: Engineered for Excellence. Crafted for Life. Body: Discover Alonso Mercader's advanced technical textiles. For over 40 years, we've been at the forefront of innovation, delivering superior durability and design versatility for the most demanding applications. Explore our latest collections. (Channels: Website Homepage, LinkedIn Profile)
• •Headline: The Future of Fabric is Here: Sustainable. Strong. Stunning. Body: Introducing our new eco-innovative range. Experience unparalleled performance with materials designed for a circular economy, without compromising on aesthetic or resilience. Perfect for conscious creators. Learn more about our [Specific Eco Collection Name]. (Channels: Instagram Post, Facebook Ad, Blog Post)
• •Headline: Unrivaled Performance for [Target Sector, e.g., Marine/Contract/Automotive] Applications. Body: Alonso Mercader technical fabrics: Engineered to withstand the elements, rigorous use, and the test of time. Our [Specific Product Line, e.g., Nauta Collection] offers superior [Key Benefit, e.g., UV resistance, stain repellency, fire retardancy]. Partner with the experts. (Channels: LinkedIn Ad, Product Page on Shopify, B2B Email)
• •Headline: Where Technical Mastery Meets Design Inspiration. Body: From robust contract upholstery to luxurious vegan leathers, Alonso Mercader provides the palette for your vision. Our textiles empower designers and manufacturers to create with confidence. What will you create? #AlonsoMercader #TechnicalTextiles #DesignInnovation (Channels: Pinterest Pin Description, Instagram Reel Concept, Trade Show Banner)
• •Headline: Elevate Your Creations with Four Decades of Textile Expertise. Body: At Alonso Mercader, we don't just manufacture fabrics; we engineer solutions. Our commitment to quality, innovation, and client success has made us a trusted partner across global industries. Request your sample kit today. (Channels: LinkedIn Company Page, Contact Page on Shopify, Email Signature)