Brand Tone

Passionate & Enthusiastic, Educational & Supportive, Artisanal & Quality-Focused, Traditional yet Modern, Aspirational & Evocative

Brand Values

• •Craftsmanship & Quality
• •Tradition & Heritage
• •Customer Empowerment & Education
• •Purity & Authenticity
• •Passion for Distillation
• •Sustainability

Best Practices

• •Develop a Brand Voice Chart: Create an internal document that explicitly defines the brand's tone (e.g., "Artisanal Craftsman," "Passionate Educator") with lists of "do" and "don't" words/phrases. For example, Do: use words like "handcrafted," "heritage," "discover," "pure," "mastery." Don't: use overly casual slang, overly technical jargon without explanation, or language that implies mass production.
• •Emphasize Storytelling: Weave the narrative of tradition, craftsmanship, and the transformative power of distillation into all communications. Share "Still Stories" that highlight the journey of creating with their products.
• •Maintain Visual-Verbal Consistency: Ensure that the language used in copywriting complements the visual aesthetics (e.g., high-quality, artisanal imagery on Instagram and Pinterest). The imagery should evoke the same sense of quality, tradition, and passion as the text.
• •Educate and Inspire: Consistently provide valuable content (blog posts, guides, tips) that empowers customers and reinforces Copperholic's role as a knowledgeable partner in their craft. This builds trust and authority.
• •Engage Authentically: When interacting with customers (reviews, social media comments), respond in a manner that reflects the brand's supportive, passionate, and expert persona. Personalize responses where possible, showing genuine interest in their craft.

Social Perception

High-Quality & Beautiful Products, Reliable for Hobbyists & Enthusiasts, Good Customer Service, Focus on Traditional Craft, Versatile Equipment

Copy Examples

• •Headline: "Unearth the Soul of Your Spirit. Craft with Copperholic." Body: "Beyond mere equipment, our handcrafted copper alembic stills are your partners in an age-old tradition. Feel the passion of generations of artisans in every curve, and taste the purity only true copper can impart. Begin your distillation journey today."
• •Social Media Post (with image of a gleaming still): "It's more than a still; it's a statement. A commitment to quality, a nod to tradition, and the heart of your future signature creations. What masterpiece will you craft first? #Copperholic #ArtisanalDistilling #HandcraftedSpirits #EssentialOils"
• •Product Description Snippet: "Forged from 1.1mm pure, hand-hammered copper, our alembic stills are not just built, they are born from a lineage of mastery. Experience the alchemy as copper works its magic, neutralizing impurities and coaxing forth the richest aromas and smoothest flavors. Your craft deserves nothing less."
• •Email Subject Line: "Ready to Distill Your Dreams? Your Copperholic Guide Awaits." Email Body Snippet: "Welcome, future alchemist! At Copperholic, we believe that crafting exceptional spirits and essential oils is an art form. That's why we don't just sell stills; we provide the knowledge and support to help you create something truly extraordinary. Explore our latest guide to [specific technique/recipe]..."
• •Website Banner: "Copperholic: Where Ancient Craftsmanship Meets Your Modern Passion for Purity. Discover the Stills Trusted by Artisans."