Brand Tone

Approachable and Friendly, Inclusive and Empowering, Confident and Stylish, Genuine and Honest

Brand Values

• •Comfort
• •Inclusivity & Body Positivity
• •Quality
• •Individuality & Self-Expression
• •Affordability
• •Dutch Heritage & Design
• •Sustainability

Best Practices

• •Use empowering and positive language that makes all women feel seen and valued.
• •When addressing issues or questions, be transparent and helpful, reinforcing the brand's genuine care for its customers.
• •Highlight the comfort and style of the clothing, emphasizing the freedom of self-expression they offer.
• •Showcase customer reviews and testimonials to build trust and credibility.
• •Emphasize the brand's commitment to inclusivity and body positivity, catering to a wide range of sizes.

Social Perception

Positive Customer Perception, Reliable and Trustworthy, Fashionable for All Sizes, Associated with Lagenlook

Copy Examples

• •Feel confident, feel free, feel fantastic.
• •Boris Industries: Wear Your Freedom.
• •Boris Industries is about both.
• •Discover the perfect blend of comfort and style with our new collection.
• •Designed in the Netherlands, made for you.