Brand Tone

Empowering, Trendy, Caring, Aspirational

Brand Values

• •Self-Love & Self-Care
• •Empowerment
• •Handmade Quality & Craftsmanship
• •Ambition & Goal Achievement
• •Individuality & Confidence
• •Positive Energy & Well-being

Best Practices

• •Embrace "Royal" Empowerment: Consistently use language that uplifts, motivates, and makes the customer feel valued, capable, and even a bit regal. Think "queen," "empire," "claim your crown," "shine."
• •Infuse Trendy & Sassy Language (Authentically): Don't be afraid to use current, positive slang and a confident, bold voice where appropriate (especially for products like "Baddie" or "It's Giving Rich Bitch Energy"), but ensure it aligns with the overall message of self-worth, not arrogance.
• •Highlight the "Handmade with Love & Care" Aspect: Remind customers of the personal touch and quality craftsmanship. This adds warmth and justifies the value, contrasting mass-produced items.
• •Focus on Transformation and Aspiration: Frame products not just as items, but as tools or companions on the customer's journey to self-love, success, or well-being. "Ignite your potential," "Design your dream life."
• •Maintain a Consistent Visual and Verbal Language on Pinterest: Since Pinterest is a key platform, ensure the copy used in pins, descriptions, and board titles strongly reflects the empowering, aspirational, and caring tone, reinforced by the visual aesthetic.

Social Perception

Evokes a sense of luxury, warmth, passion, and importance.

Copy Examples

• •Ignite your inner fire. ✨ Our new [Candle Name] candle isn't just a vibe, it's a mood. Hand-poured with love, because you deserve to feel like royalty. #RoyaltysFlame #HandmadeLuxury #SelfLoveJourney
• •Join the club where you're always the VIP. 💖 Our 'Self Love Club' sweatshirt is more than just cozy – it's a reminder to embrace your worth, every single day. Handmade with love, for the queen you are. #SelfLoveClub #RoyaltysFlame #EmpowerYourself
• •Stop dreaming, start doing. The 'Girl Boss Planner' is your secret weapon to crush those goals and build that empire. It's giving 'unstoppable energy' for a reason. Get yours and let's make moves! 👑 #GirlBoss #GoalGetter #RoyaltysFlame #BusinessEmpowerment
• •At Royalty's Flame, we believe every day is a chance to shine brighter. 🔥 From our handcrafted candles that soothe your soul to resources that fuel your dreams, we're here to help you claim your crown. Handmade with love & care, always. #RoyaltysFlame #ShineBright #HandmadeWithLove
• •Level up your self-care (and your space) without breaking the bank! 💅 Our [Sale Event Name] is ON. Snag your favorite handmade candles, empowering planners, and more. Because investing in yourself is always a royal move. #RoyaltysFlameSale #TreatYourself #EmpowermentOnABudget