Brand Tone

Elegant, Empowering, Conscious, Passionate, and Approachable

Brand Values

• •Sustainability
• •Quality
• •Empowerment & Inclusivity
• •Elegance & Style
• •Customer Satisfaction

Best Practices

• •Use empowering language that celebrates women's bodies and confidence.
• •Highlight the sustainable and ethical aspects of the brand in a clear and concise manner.
• •Maintain a sophisticated and elegant tone while remaining approachable and friendly.
• •Incorporate sensory language to evoke the feeling of aquatic destinations and luxury.
• •Showcase customer testimonials and reviews to build trust and credibility.

Social Perception

Positive, New & Emerging, Trusted for Quality & Sustainability

Copy Examples

• •"Exquisitely crafted for the modern woman, our swimwear blends elegance and confidence, made to empower you."
• •"Dive into sustainability with our eco-friendly swimwear, made from recycled fabrics that not only look good but also feel good for the planet."
• •"Inspired by the sun-kissed shores of Australia, our designs capture the essence of aquatic destinations and feminine beauty."
• •"We're more than just a swimwear brand; we're a family passionate about creating swimwear that fits and flatters every body type, including post-motherhood."
• •"Experience the luxury of our premium swimwear, crafted with the finest fabrics and designed to meet the highest standards of quality and comfort."