Brand Tone

Empathetic, practical, trustworthy, and helpful. The tone should reflect a brand founded by parents who understand the challenges of parenthood.

Brand Values

• •Safety
• •Quality & Practicality
• •Parent-Centric
• •Support & Empowerment
• •Responsibility

Best Practices

• •Maintain a parent-to-parent tone, using 'we understand' to build trust.
• •Emphasize safety and practicality in all communications.
• •Highlight the ease of use and assembly of products.
• •Address concerns about product features, such as the music box, with transparency and solutions.
• •Showcase the brand's commitment to eco-friendly materials and ethical practices.

Social Perception

Generally positive, with customers appreciating the quality, ease of use, and comfort. Aim to address concerns about specific features and perceived price.

Copy Examples

• •Easy to assemble, easier to love.
• •Practicality and safety, hand in hand.
• •At Yacul, we understand the journey of parenthood.
• •From our family to yours, safe and sound.
• •Making parenting simpler, one product at a time.