Brand Tone

Insightful & Analytical, Advocacy-Driven & Empathetic, Intellectual & Thought-Provoking, Direct & Factual

Brand Values

• •Inclusivity & Diversity
• •Authenticity
• •Social Justice & Awareness
• •Intellectual Rigor & In-depth Analysis
• •Giving a Voice to the Underrepresented

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Clearly define the magazine's tone (e.g., analytical, empathetic, direct, advocacy-focused), core vocabulary, and style preferences. This guide should be the go-to resource for all writers and editors.
• •Prioritize Authentic Representation: Ensure that the language used, especially when discussing disability and neurodiversity, is respectful, accurate, and reflects the perspectives of the communities the magazine aims to serve. Involve individuals from these communities in content creation and review processes.
• •Maintain Factual Accuracy and Depth: Given the serious nature of the topics covered, ensure all copy is well-researched, fact-checked, and provides insightful analysis rather than superficial commentary. This builds credibility and aligns with an intellectual tone.
• •Emphasize Empathy and Human Stories: While maintaining an analytical approach, weave in human stories and empathetic language to connect with readers on an emotional level, reinforcing the magazine's advocacy-driven values.
• •Consistency Across All Platforms: Ensure the defined brand tone is consistently applied across the website, articles, any social media (like the mentioned Instagram), email communications, and promotional materials to build a cohesive and recognizable brand identity.

Social Perception

Niche & Mission-Focused, Serious & Purposeful, Emerging & Advocacy-Oriented, Potential for being seen as Credible and Important

Copy Examples

• •Headline: Beyond the Headlines: Uncovering the Systemic Barriers Faced by Disabled Youth in France. Body: Rightbrain Magazine delves deep into the realities often ignored. We bring you the stories, the data, and the authentic voices calling for change. Read our latest investigation. Call to Action: Discover the Truth.
• •Headline: Your Perspective Matters. Our Platform Amplifies It. Body: Rightbrain Magazine is more than a publication; it's a space for authentic narratives and diverse viewpoints. Founded by and for autistic individuals, we explore the world through a unique lens. Call to Action: Share Your Story / Read Our Features.
• •Headline: The Unseen Impact: How PM2.5 Particles Are Reshaping Our World. Body: We connect the dots between environmental challenges and societal consequences. Rightbrain Magazine offers in-depth analysis on the issues that define our times. Call to Action: Understand the Bigger Picture.
• •Headline: Championing Inclusivity, One Story at a Time. Body: At Rightbrain Magazine, we believe in the power of diverse voices to foster understanding and drive progress. Explore content that challenges, informs, and inspires. Call to Action: Join the Conversation.
• •Headline: "The Thursday Magazine: Your Weekly Dose of Deep Dive Journalism." Body: From policy analysis to cultural critique, Rightbrain Magazine delivers thoughtful content that goes beyond the surface. Explore this week's features. Call to Action: Read Now.