Brand Tone

Stylish, potentially accessible, customer-service oriented, and specifically Portuguese-speaking.

Brand Values

• •Style/Fashion-consciousness
• •Accessibility (Potentially)
• •Customer Service
• •Focus on Portuguese-speaking demographic

Best Practices

• •Be Consistent Across All Channels: Whether it's the website, Instagram captions, email marketing, or customer service interactions, the tone should feel cohesive and recognizably "Gatto Mia For You."
• •Engage and Listen: Pay attention to how your audience talks and what they respond to.
• •Use interactive content like polls and questions to encourage engagement and gather insights.
• •Maintain a consistent language (Portuguese) to target the intended demographic.
• •Focus on visual content that showcases the style and fashion-consciousness of the brand.

Social Perception

A trendy, accessible, and reliable brand for women's fashion and swimwear, primarily targeting a Portuguese-speaking audience. There's a need to establish a stronger brand presence online to differentiate from unrelated entities.

Copy Examples

• •New Collection: Dive into summer with our latest swimwear!
• •Promoção Imperdível! Get ready for summer with discounts on selected items. (Unmissable Promotion!)
• •Customer Support: We are here to help you!
• •Check out our new arrivals!
• •Complete your style with Gatto Mia For You.