Brand Tone

Aspirational, empowering, and results-oriented. It is also simple, direct, motivational, encouraging, energetic, and relatable, positioning the product as a definitive solution to common problems.

Brand Values

• •Productivity & Efficiency
• •Simplicity & Accessibility
• •Centralization & Holism
• •Transformation

Best Practices

• •Focus on the "Why," Not Just the "What": Instead of only listing features, always connect them to the user's desired outcome, maintaining a results-oriented tone.
• •Use "You" and "Your": Speak directly to the customer to make the message personal and empowering.
• •Embrace Before-and-After Language: Frame the problem (chaos, stress, disorganization) and present the "2eme Cerveau" as the clear solution and the desired "after" state (clarity, productivity, control).
• •Keep it Simple and Action-Oriented: Avoid jargon and use strong, active verbs that reflect the brand's direct and motivating tone.
• •Maintain Consistency Across Platforms: Ensure the core values of efficiency, simplicity, and transformation, along with the energetic and solution-focused tone, are evident in every piece of communication, regardless of the platform.

Social Perception

Positive among customers, who describe it as superb, intuitive, and life-changing. It is perceived as a well-designed, comprehensive system that delivers on its promise of increased productivity. Its connection to the "Second Brain" methodology lends it credibility within the productivity community, though it currently serves a dedicated but niche user base.

Copy Examples

• •Stop Juggling Apps. Stop Forgetting Ideas. Your entire life, perfectly organized in one place. This is your Second Brain.
• •Before: 10 apps, 100 sticky notes, and 0% productivity. 🤯 After: One system to rule them all. ✨ Get your 2eme Cerveau and reclaim your focus. Link in bio! #notion #productivity #organization #discipline
• •2eme Cerveau isn't just a template; it's your new virtual assistant. With 14 integrated modules for goals, habits, finances, and more, you can finally stop managing apps and start managing your life. Designed for simplicity, powerful in practice.
• •Feeling overwhelmed? Here’s your plan to fix it.
• •The clarity you've been searching for. Get the 2eme Cerveau template and turn chaos into productivity. Instant access, lifelong benefits.