Tono de Marca

Friendly and Approachable, Creative and Inspiring, Nostalgic and Heartwarming, Informative and Helpful, Enthusiastic and Playful

Valores de Marca

• •Family
• •Honesty
• •Innovation
• •Quality
• •Customer Focus/Service
• •Ethical Practices
• •Creativity & DIY

Mejores Prácticas

• •Embrace a "Family" Feel: Use warm, inclusive language. Address customers as part of a community (e.g., "P&J Fam," "fellow creators"). Share stories that connect with home, family, and togetherness.
• •Highlight Nostalgia and Emotion: Connect scents to memories and feelings. Use evocative descriptions that tap into common, cherished experiences (e.g., "the comforting scent of freshly baked cookies," "the crispness of an autumn walk").
• •Inspire Creativity and DIY: Frame products as tools for creation. Use active, encouraging language. Provide clear, easy-to-follow ideas and instructions for using the oils. Use calls to action that invite participation and sharing.
• •Be Transparent and Trustworthy: Clearly state the quality (Premium Grade, IFRA certified) and ethical aspects (vegan, cruelty-free, phthalate-free) of the products. Explain what these terms mean for the customer in a simple, honest way.
• •Maintain an Enthusiastic and Positive Voice: Especially in social media, use an upbeat, friendly, and sometimes playful tone. Use emojis where appropriate for the platform. Celebrate seasons, holidays, and the joy of crafting.

Percepción Social

Generally Positive, Good for Hobbyists and Small Scale Crafters, Trusted for Quality & Safety, Associated with DIY and Crafting, Responsive Customer Service

Ejemplos de Copy

• •Headline: Spark Your Creativity: Beloved Scents for Your Next Masterpiece. Body: Remember the cozy aroma of grandma's kitchen or the fresh scent of a spring morning? At P&J Trading, we bottle those cherished memories. Our family-crafted, premium grade fragrance oils are made with love in the USA, perfect for your candles, soaps, and DIY projects. Let's create something beautiful together! (Values: Nostalgia, Creativity, Family, Quality)
• •Headline: Quality You Can Trust, Scents You’ll Adore. Body: We believe in honesty and the finest ingredients. That’s why our IFRA certified master perfumer creates each P&J Trading fragrance oil to be vegan, cruelty-free, and free from phthalates & parabens. Craft with confidence, diffuse with joy. (Values: Quality, Honesty, Ethical Practices)
• •Headline: Join the P&J Fam! Your DIY Adventure Starts Here. Body: Dive into a world of delightful aromas and endless possibilities! From calming Lavender to invigorating Citrus, find your signature scent for every creation. Check out our blog for inspiring DIY recipes and share your projects with our growing family of creators! #PandJCreative (Values: Family, Creativity, Community, Inspiration)
• •Headline: Unlock a Memory. Create a Moment. Body: Scents have the power to transport us. Our innovative fragrance oils are designed to evoke those special moments and inspire new ones. What memory will you unlock today? Explore our collection. (Values: Nostalgia, Innovation, Inspiration)
• •Headline: From Our Home to Yours: Premium Fragrance, Crafted with Care. Body: As a family-owned business, we pour our hearts into every bottle. Experience the P&J Trading difference with our highly concentrated, long-lasting fragrance oils, perfect for bringing warmth and personality to your home and handmade gifts. (Values: Family, Quality, Craftsmanship)