Brand Tone

Supportive and Empathetic, Inspirational and Motivational, Community-Oriented and Inclusive, Positive and Celebratory, Authentic and Relatable, Occasionally Humorous

Brand Values

• •Celebration of Sobriety
• •Support and Encouragement
• •Community
• •Authenticity
• •Hope and Resilience
• •Giving Back/Awareness

Best Practices

• •Speak from the Heart (Authenticity): Always write with genuine empathy and understanding, reflecting the founders' own recovery experiences. Avoid overly corporate or detached language.
• •Focus on "We" and "You" (Community & Support): Use inclusive language that fosters a sense of belonging. Address the audience directly and make them feel seen and understood (e.g., "We know this journey...", "You are stronger than you think.").
• •Prioritize Positive and Empowering Language: While acknowledging challenges, always frame messages in a way that inspires hope, celebrates achievements, and empowers individuals in their recovery. Avoid language that could be perceived as judgmental or preachy.
• •Incorporate Keywords of Recovery Naturally: Weave in terms like "ODAAT (One Day at a Time)," "milestone," "serenity," "courage," "strength," "journey," "celebrate," "support" in a way that feels organic and not forced.
• •Maintain Consistency Across Platforms, Adapting Format: While the core tone remains the same (supportive, inspirational), adapt the delivery for each platform. For example, TikTok might allow for more brevity and visual humor, while a blog post can delve deeper with more reflective language. However, the underlying message of hope and community should always shine through. Regularly review content across all channels to ensure alignment.

Social Perception

Positive and Appreciative, Niche and Specific, Trustworthy, Community-Focused, Source of Pride

Copy Examples

• •Product Ad (Facebook/Instagram): Every day sober is a victory worth celebrating. ✨ Our new 'One Day at a Time' tee is a reminder of your incredible strength and resilience. Wear your journey with pride. Shop the collection now and find your daily inspiration. #CleanAndSober #RecoveryJourney #SoberLife #ODAAT #Inspiration
• •Email Subject Line (for a milestone product): Celebrate Your Sobriety Milestone! You've Earned This. (Body: Reaching another year of sobriety is an amazing achievement. Commemorate your journey or inspire a loved one with our beautifully crafted sobriety medallions and anniversary gear. You are an inspiration. Keep shining!)
• •Blog Post Title/Social Media Hook: 5 Ways to Quietly Celebrate Your Sobriety (And Why Each One Matters). (Leading to content that is empathetic and supportive).
• •Community Engagement Post (Instagram/Facebook): What's one word that describes how sobriety feels to you today? Share in the comments below – let's lift each other up! 👇 #SoberCommunity #CleanAndSoberLiving #SupportEachOther #RecoveryIsPossible
• •TikTok Video Caption (showing off a new hoodie): New hoodie drop! 🎉 Staying cozy, sober, and grateful. This journey isn't always easy, but it's ALWAYS worth it. What helps you stay strong? #CleanAndSober #SoberTok #RecoveryFashion #KeepGoing #CelebrateSobriety