Brand Tone

Inspirational, Heartfelt, and Community-Focused. Also Playful and Trendy.

Brand Values

• •Giving Back/Philanthropy
• •Embracing Imperfection
• •Living with Passion and Joy
• •Community and Connection
• •Quality and Comfort
• •Legacy and Remembrance

Best Practices

• •Always Lead with Heart: Whether it's a product description, social media post, or customer service interaction, infuse the copy with the brand's core values of love, passion, and embracing imperfection.
• •Tell the Story: Regularly share the "why" behind House of Shan – the personal inspiration and the commitment to giving back. This builds a deeper connection with the audience.
• •Use Uplifting and Inclusive Language: Ensure the language is positive, encouraging, and welcoming to everyone. Avoid jargon or overly exclusive terminology.
• •Highlight the "Give Back" Angle: Consistently remind customers that their purchase makes a difference. Be specific about the charities supported when possible.
• •Engage Authentically: Respond to comments and messages with the same warmth and personal touch that defines the brand. Foster a sense of community in all communications.

Social Perception

Positive and Supportive. High-Quality Products. Inspiring and Meaningful. Female-Founded and Empowering. Community-Oriented.

Copy Examples

• •Wrap yourself in more than just a sweatshirt. Our Imperfect Heart collection is a reminder to live fully, love deeply, and give back with every purchase. #HouseOfShan #LiveWhatYouLove
• •Find the perfect gift that keeps on giving. Every House of Shan piece shares a message of joy and supports incredible charities. Wear your heart on your sleeve (literally!). #GiftsThatGiveBack #ImperfectHeart
• •Embrace your journey, imperfections and all. Our cozy essentials are designed to make you feel good, inside and out. Join the Shan Fam today! #EmbraceImperfection #ComfyClothes
• •Start your day with a reminder: Live your passion. Laugh every day. Lift others up. Our Imperfect Heart is more than a logo, it's a movement. #HouseOfShanValues #DailyInspiration
• •Soft, stylish, and making a difference. Discover the House of Shan difference and wear your values proudly. $5 from your order goes to amazing causes! #FashionWithPurpose #CharitySupport