Brand Tone

Trustworthy and Authoritative, Caring and Nurturing, Traditional yet Modern, Informative and Guiding

Brand Values

• •Consumer Focus
• •Integrity
• •Quality
• •Innovation
• •Health & Well-Being
• •Sustainability
• •Ownership & Passion for Winning
• •People Development & Teamwork

Best Practices

• •Emphasize Heritage and Trust: Consistently weave in Dabur's long history and commitment to Ayurveda to reinforce credibility and trustworthiness. Use phrases like "A legacy of over 138 years," "Trusted by generations," "The wisdom of Ayurveda."
• •Focus on Natural and Holistic Wellness: Highlight the natural ingredients and the holistic approach of Ayurveda in product benefits. Explain how products contribute to overall well-being, not just treating symptoms.
• •Maintain a Caring and Empathetic Voice: Address the customer's needs and concerns with a supportive and understanding tone, positioning the brand as a partner in their health journey.
• •Balance Tradition with Scientific Validation: While celebrating Ayurvedic traditions, subtly incorporate mentions of modern science or research where applicable to appeal to a broader audience and build further confidence.
• •Be Informative and Educational: Provide clear, concise, and helpful information about the products, their ingredients, and their benefits. Avoid overly technical jargon but explain Ayurvedic concepts simply. Offer tips for a healthy lifestyle that align with the brand's philosophy.

Social Perception

Trusted Heritage Brand, Associated with Natural and Safe Products, Reliable for Health and Wellness, Varying Online Shopping Experience, Increasingly Modern and Accessible

Copy Examples

• •Rooted in Ancient Wisdom, Crafted for Modern Life. Discover [New Product Name] – Your Natural Path to Wellness.
• •Nourish your loved ones from the inside out. Our [Product Name] blends the purest Ayurvedic herbs to support your family’s immunity and vitality, naturally. Because we care for your well-being, generation after generation. #DaburShop #AyurvedaForFamily #NaturalHealth
• •Experience the gentle touch of nature with Dabur’s [Skin Care Product]. For over a century, we've harnessed the power of traditional Ayurvedic ingredients, backed by science, to bring you solutions that are both effective and kind to your skin. Trust in heritage, believe in nature.
• •Strengthen Your Defenses Naturally This Season with DaburShop.
• •Welcome to DaburShop, the official home of Dabur’s trusted Ayurvedic and natural wellness solutions. With a legacy spanning over 138 years, we are dedicated to bringing you products that blend ancient wisdom with modern science, ensuring the health and well-being of every household. Explore our range and embrace a healthier, natural lifestyle.