Brand Tone

nostalgic, personal, and passionate

Brand Values

• •Appreciation for Vintage and History
• •Uniqueness and Individuality
• •Sustainability
• •Personal Connection

Best Practices

• •Tell a Story: Every piece of vintage has a history. Use storytelling to connect with customers on an emotional level.
• •Use Evocative Language: Words like "timeless," "classic," "bygone era," and "one-of-a-kind" reinforce the brand's values.
• •Maintain a Personal Voice: Write as if you're sharing a personal find with a friend. The "two mamas" aspect is a key part of the brand's identity.
• •Highlight Craftsmanship and Quality: Emphasize the durability and unique details of vintage items to justify their value.
• •Educate Your Audience: Share information about different fashion eras, designers, and fabrics to position the brand as an expert in the vintage space.

Social Perception

The public perceives 2EarthyMamas as a niche retailer of high-quality vintage goods. They are seen as a go-to for unique wedding gifts and timeless fashion pieces. Customer reviews highlight a positive shopping experience, with praise for the products and service. Their participation in local business initiatives suggests they are a respected part of their community.

Copy Examples

• •Transport yourself to a bygone era with this stunning 1950s swing dress. Perfectly preserved and ready for a new story. Who will you become in it? #VintageFashion #1950sStyle #TimelessClassic #2EarthyMamas
• •A true gem from the 1960s, this handbag has seen decades and is ready for more. With its intricate beadwork and classic silhouette, it’s more than an accessory; it’s a piece of history. Carry a story on your arm.
• •We're Rae and Von, twin sisters with a shared love for the stories woven into vintage clothing. For us, it’s not just about fashion; it’s about preserving a piece of the past and giving it a future. Welcome to our collection of timeless treasures.
• •Give a gift that's as timeless as their love. Our curated wedding boxes feature hand-selected vintage pieces that tell a story of their own. For the couple who appreciates history, craftsmanship, and a touch of romance.
• •This week, we're celebrating the bold and beautiful styles of the 1970s. From flowing maxi dresses to tailored blazers, discover the pieces that defined a decade of freedom and self-expression. Find your groove in our latest collection.