Brand Tone

Practical, Solution-Oriented, Slightly Traditional yet Modernizing, Resourceful, Accessible

Brand Values

• •Craftsmanship
• •Dedication
• •Resourcefulness
• •Accessibility
• •Practicality

Best Practices

• •Consistently use "Mesteri Adevarati" (True Craftsmen) to address the target audience.
• •Acknowledge the skill and dedication of craftsmen in your copy.
• •Highlight the wide range of products available to solve various problems.
• •Emphasize the brand as a one-stop-shop for getting jobs done.
• •Connect to the legacy of "Meșterul Manole" as a symbol of craftsmanship and dedication.

Social Perception

A reliable and resourceful provider for all craftsmen, both traditional and modern, offering everything they need to complete their projects.

Copy Examples

• •De la Mesterul Minune - pentru Mesteri Adevarati (From the Wonder Craftsman - for True Craftsmen)
• •Meșterul Are Aici Tot Ce Trebuie Pentru Casa Ta (The Craftsman Has Everything You Need For Your Home Here)
• •Peste 31,426 De Produse (Over 31,426 Products)
• •Shop Mesterul Minune – For True Craftsmen.
• •That's why we've gathered over 31,000 tools and supplies – equipping Romania's 'mesteri' to build, repair, and create wonders every day.