Brand Tone

friendly, approachable, and enthusiastic

Brand Values

• •Joy and Delight
• •Thoughtfulness
• •Accessibility/Affordability
• •Customer Connection
• •Variety/Novelty

Best Practices

• •Create a Simple Style Guide: Even a one-page document outlining key brand voice words (e.g., "cheerful," "charming," "helpful"), "words to avoid," and general sentence structure preferences can ensure consistency across all writers or platforms.
• •Know Your Audience: Understand who you're talking to. Tailor the friendly and enthusiastic tone to resonate with their specific interests and how they communicate. Use language they use.
• •Read Aloud: Before publishing, read copy aloud. Does it sound genuinely friendly and enthusiastic? Does it sound like a real person talking? This helps catch awkward phrasing or a tone that misses the mark.
• •Use Emojis and Exclamations Wisely: These can enhance a friendly and enthusiastic tone but can be overdone. Use them to add personality and emphasis, not as a crutch. Ensure they align with the platform (e.g., more common on Instagram than a formal product description).
• •Train and Review: If multiple people are creating content, ensure they understand the brand tone. Regularly review content across all channels to check for consistency and make adjustments as needed. Provide feedback to maintain the desired voice.

Social Perception

Emerging brand, Positive and Lighthearted, Engagement-Focused. The perception is largely shaped by the brand's own content at this stage. As customer reviews and user-generated content grow, this perception will become more multifaceted.

Copy Examples

• •Instagram Post (New Product): "Say hello to your new favorite find! 👋 Our latest collection of little goodies has just landed, and trust us, you're going to want one of everything! ✨ Tap the pic to shop these bundles of joy! #LittleGoodies4U #NewCollection #MustHave"
• •Facebook Ad (Promotion): "Brighten your week (or someone else's!) without breaking the bank! 🎉 Our special treat-yourself discount is on! Get 15% off all orders over $30 because everyone deserves a little goodie. 😉 Shop now: [Link]"
• •Product Description Snippet (for a quirky mug): "Morning coffee just got a whole lot cheekier! This isn't just a mug; it's a conversation starter, a mood-booster, and your perfect partner for those 'don't talk to me before coffee' moments. Grab this little goodie and sip in style!"
• •TikTok Video Idea Caption: "Unboxing happiness, one little goodie at a time! 😍 Which one is your fave? Let us know in the comments! #GoodiesHaul #TikTokMadeMeBuyIt #LittleGoodiesForU #Unboxing"
• •Email Subject Line (Newsletter): "Psst... We've got some Little Goodies just for You! 😉"