Brand Tone

Approachable, professional, and focused on the enjoyment and experience of smoking products.

Brand Values

• •Quality
• •Customer Experience/Enjoyment
• •Variety/Selection
• •Reliability and Trust
• •Modernity/Innovation

Best Practices

• •Develop a Core Messaging Guide: Clearly define the brand's voice (e.g., "Approachable Expert," "Modern Connoisseur"). Outline key phrases, words to use/avoid, and the overall feeling the copy should evoke. This ensures everyone writing for the brand is aligned.
• •Focus on the "Benefit of the Benefit": Instead of just listing product features, explain how they enhance the customer's experience and enjoyment (e.g., "rich taste for a truly satisfying session" vs. "new flavour available"). This ties back to the "Genussmomente" (moments of enjoyment) value.
• •Maintain Clarity and Transparency: Especially for product descriptions, shipping information, and any advice given, use clear, straightforward language. Avoid jargon where possible, or explain it if necessary. This builds trust and reflects reliability.
• •Adapt to the Platform, Not the Personality: While the tone might be slightly more casual on social media (if adopted) versus a formal product recall notice, the core brand personality (approachable, quality-focused) should remain consistent.
• •Review and Refine Regularly: Periodically audit website copy, marketing materials, and any customer communication to ensure it still aligns with the defined brand tone and values. Language evolves, and so can the brand's subtle expressions.

Social Perception

The investment in a professional website suggests an ambition to create a positive and professional perception. Aligns with the expectations of offering a blend of tradition and modernity, providing spots for relaxation and socializing with a focus on quality shisha and a friendly atmosphere.

Copy Examples

• •Headline: ElbTabak: Your Oasis for Premium Shisha & Vape Experiences in Hamburg. *Body:* Discover a world of flavour and relaxation. From classic tobacco to the latest vapes, find everything you need for your perfect moment of enjoyment. Quality products, friendly advice.
• •Headline: Effortless Flavour, Modern Style. Meet the new [Product Name] at ElbTabak. *Body:* Experience the future of enjoyment. Sleek design, rich taste, and ultimate convenience. Explore our new collection online or visit us in Hamburg for a personal consultation.
• •Headline: Welcome to ElbTabak – Your Experts for Quality Smokes. *Body:* Browse our carefully selected range of shisha, tobacco, and vapes. We're passionate about providing the best for our customers. Easy online ordering and fast shipping.
• •Headline: At ElbTabak, It's About More Than Just Smoke. *Body:* It's about those moments of unwinding, sharing, and savouring. That's why we meticulously source the finest products and offer a welcoming space (or online experience) for enthusiasts and newcomers alike.
• •Headline: Find Your Flavour at ElbTabak. *Body:* Visit our shop in Hamburg at Osdorfer Landstraße 131 for expert advice and the best selection of shisha and vape products. Or explore our full range online, anytime. We look forward to serving you!