Tono de Marca

warm, friendly, enthusiastic, and community-focused

Valores de Marca

• •Love for Shelties
• •Community
• •Quality
• •Sustainability/Responsibility
• •Joy and Connection
• •Education and Information

Mejores Prácticas

• •Always Speak from the Heart (of a Sheltie Lover): Every piece of copy should radiate genuine affection and enthusiasm for Shetland Sheepdogs. Use language that a passionate Sheltie owner would use.
• •Embrace Playful & Positive Language: Incorporate puns (like "paw-fect," "sheltieful"), endearing terms, and an overall upbeat and joyful tone. Avoid overly formal or negative language.
• •Foster Community in Your Words: Regularly use inclusive language ("our community," "fellow Sheltie lovers," "join the family"). Encourage interaction and sharing.
• •Highlight Shared Experiences: Refer to common Sheltie traits, behaviors, and the joys/challenges of owning one to create relatable content that resonates with the target audience.
• •Keep it Visually Congruent: Ensure that the imagery and videos used alongside the copy consistently reflect the warm, friendly, and Sheltie-centric nature of the brand. The visual and textual elements should always reinforce each other.

Percepción Social

Sheltie Connect is perceived positively as a brand that genuinely loves Shelties and provides quality, cute, and desirable products for fellow enthusiasts. Customers appreciate the community aspect and the celebration of the breed. The brand is seen as a dedicated space for Sheltie lovers, created by someone passionate about these dogs. The engagement on platforms like TikTok, inviting user participation in projects, further fosters a positive and inclusive image.

Ejemplos de Copy

• •Snuggle up with your best fluffball! 🐾 Our new 'Sheltie Dreams' blanket is here – crafted with love for cozy cuddles and paw-sitively perfect naps. Wrap your Sheltie (and yourself!) in warmth. Shop now and let the sweet dreams begin! #SheltieConnect #SheltieLove #CozyCompanion
• •Dive deeper into the world of wagging tails and happy barks! 🐶💖 Each issue of Sheltie Connect Magazine is packed with heartwarming stories, expert tips, and beautiful Sheltie smiles from our amazing global community. Join the family and get your paws on the latest issue today! #SheltieMagazine #SheltieCommunity #ProudSheltieParent
• •Look at this adorable Sheltie smile! 😍 We LOVE seeing your furry friends enjoying their Sheltie Connect goodies! Share a pic of your Sheltie with their favorite SC swag using #SheltieConnectLove for a chance to be featured and spread the fluff! Let's celebrate our amazing companions together! #SheltieStars #DogCommunity #HappySheltie
• •Capture every precious moment with your Sheltie! 📔✨ The Flora & Rosa Sheltie Diary is more than just a notebook; it's a treasure chest for your adventures, milestones, and all those little quirks that make your Sheltie unique. Designed by Sheltie lovers, for Sheltie lovers. Start journaling your journey today! #FloraAndRosa #SheltieDiary #DogMemories
• •Weekend mood activated! 😂 Who else’s Sheltie has this much happy energy? Our hearts just melt! 🥰 Spoil your energetic furball with something special from Sheltie Connect – link in bio for all the good stuff! #Sheltie Shenanigans #FunnyDog #TikTokShelties #SheltieConnect