Brand Tone

Passionate, Inspiring, Personal, Authentic, Serene, Contemplative, Vibrant, Detailed, Approachable, and Welcoming

Brand Values

• •Passion Pursuit: Following one's passion and purpose in life.
• •Resilience: Drawing strength from personal experiences and heritage to overcome challenges.
• •Connection: Creating art that connects with viewers on an emotional level, whisking them away to places of peace.
• •Authenticity: Sharing her genuine story and inspirations.
• •Quality & Craftsmanship: Emphasis on detailed, vibrant, and realistic artwork.
• •Accessibility of Art: Offering art not just as wall pieces but also on everyday items like coasters and cards, making art part of daily life.

Best Practices

• •Tell Your Story Consistently: Weave elements of Renee's personal journey, her "why," and her inspirations (travel, heritage, pursuit of passion) into various pieces of content, from social media captions to product descriptions. This reinforces authenticity and the passion behind the brand.
• •Use Evocative & Sensory Language: Describe the art and its impact using words that appeal to emotions and senses, aligning with the goal of transporting viewers and evoking serenity (e.g., "vibrant hues," "tranquil beauty," "whispers of the coast," "a moment of peace").
• •Maintain a Warm, Personal, and Slightly Vulnerable Voice: Address the audience directly and share genuine thoughts or feelings related to the art or creative process. This fosters connection and reflects the artist's authentic self. Phrases like "I want to whisk people away" or "I must admit, these words still do not roll off my tongue easily" from her interviews are good examples.
• •Visually Align Copy with Art: Ensure the mood and message of the copy complement the visual style of the artwork being presented. If the art is serene, the copy should echo that tranquility.
• •Focus on the "Why" and the "Feeling": Beyond describing what the art *is* (e.g., a landscape), emphasize *why* it was created and the *feeling* it aims to instill in the viewer (e.g., "to capture the feeling of calm after a storm," "to bring a piece of Mallorcan sunshine into your home"). This connects to the core values of serenity and emotional connection.

Social Perception

Talented & Award-Winning Artist, Inspirational Figure, Creator of Beautiful & Evocative Art, Entrepreneurial Spirit. Customers likely perceive the brand as a source of unique, handcrafted art that brings beauty and tranquility into their spaces.

Copy Examples

• •For a new art print release (Social Media/Email): "Lose yourself in the vibrant hues of Mallorca. ✨ My newest print, 'Sunset Over Soller,' is here to bring a moment of tranquil beauty to your everyday. Each stroke is a memory, a feeling of peace I hope to share with you. Discover the story behind the art. Link in bio. #ReneeReidCreations #MallorcaBlues #ArtForYourSoul #PeacefulArt #ColoredPencilArt"
• •About the Artist (Website Bio Snippet): "From the world of finance to the vibrant pulse of a colored pencil, my journey has been anything but ordinary. Renee Reid Creations is more than just art; it's a testament to chasing passion, finding serenity in creativity, and sharing the beauty that moves my soul. Let my art whisk you away. #ArtisticJourney #PassionDriven #InspiredByTravel"
• •Product Description (for a set of coasters): "Let every coffee break be a mini-escape. ☕️ These art-inspired coasters feature details from my 'Mallorca Blues' collection, designed to bring a touch of vibrant serenity to your home. Durable, beautiful, and a daily reminder to find joy in the little things. Shop now. #FunctionalArt #HomeDecor #ArtEveryday #ReneeReidCreations #InspiredLiving"
• •Call to Join VIP List (Website Pop-up/Footer): "Want to be the first to see new collections and hear the stories behind the art? ✨ Join my VIP list for exclusive early access, studio insights, and a touch of inspiration delivered to your inbox. Let's connect through color and creativity! #ArtCommunity #ExclusiveArt #StayInspired #ReneeReidCreations"
• •Instagram Story (showcasing a work-in-progress): "Studio vibes today ✨ So excited to see this piece come to life. The layers of color are starting to tell their story. Can you guess the inspiration behind this one? 😉 #WorkInProgress #ArtistLife #ColoredPencilMagic #CreatingSerenity #ReneeReidCreations"