Brand Tone

A blend of professionalism (emphasizing security and reliability in payments) and a passion for the gaming/digital content world. B2B (Merchants/Developers): Professional, reliable, expert, secure, global, solution-oriented. Emphasis on "local expertise," "reach," and "security." B2C (Gamers/End-Users): Accessible, convenient, community-oriented, enthusiastic (especially on social media), supportive. Aims to be seen as enabling their gaming experiences.

Brand Values

• •Accessibility
• •Security
• •Expertise/Leadership
• •Reach/Globalization
• •Convenience
• •Community (for gamers)

Best Practices

• •Tailor the tone for specific audiences. Use a more professional and benefit-driven tone for B2B communications (merchants, developers) and a more engaging, relatable, and enthusiastic tone for B2C communications (gamers), especially on social media.
• •While the tone may vary, ensure core messages about security, accessibility, and reliability are consistently communicated across all platforms and to all audiences.
• •Create clear guidelines that define the brand's personality, tone variations, approved terminology (especially for gaming and payment terms), and a "do's and don'ts" list for writers.
• •Train customer support teams to use a helpful, empathetic, and clear tone, even when addressing complaints. Ensure response templates reflect the desired brand voice, balancing professionalism with understanding for user frustrations.
• •Regularly review online mentions, customer feedback, and social media interactions to understand how the brand's tone is perceived. Be prepared to adapt and refine messaging to better resonate with the audience and address any negative perceptions proactively. Actively engage with the community to show the brand is listening.

Social Perception

For Merchants: Viewed as a key partner for accessing Latin American and other emerging markets, offering crucial local payment integrations. Its association with PagSeguro adds a layer of financial stability and credibility. For End-Users (Gamers): Seen as a useful and often essential service for purchasing games and digital currencies, especially when alternative international payment methods are not available or convenient. Overall: BoaCompra is largely perceived as a necessary and functional payment gateway in its target markets, particularly within the gaming community. While it fulfills a clear need, there are areas for improvement in customer experience and support to enhance its positive perception among end-users.

Copy Examples

• •Level up your game without the hassle! 🚀 BoaCompra brings your favorite titles and in-game credits closer with easy local payment options. What are you playing this weekend? #BoaCompraGaming #PlayLocal
• •Unlock the power of emerging markets. BoaCompra offers secure, localized payment solutions to seamlessly connect your digital products with millions of eager customers in Latin America and beyond. Let's talk growth. #GlobalPayments #EmergingMarkets #Fintech
• •Your Games, Your Way. Pay easily and securely for the best in digital entertainment with BoaCompra. Explore thousands of titles now!
• •Hey [GamerTag/User Name]! Don't miss out on exclusive deals for [Game Name]! Top up your credits or grab that new expansion pack smoothly with BoaCompra. Safe, fast, and always ready for your next adventure.
• •At BoaCompra, we specialize in bridging the gap. Our robust payment platform empowers global businesses with the local expertise and diverse payment methods needed to thrive in dynamic emerging markets, ensuring secure transactions and satisfied customers.