Brand Tone

Authentic, Supportive, Empowering, Loving, and Community-Focused

Brand Values

• •Family First
• •Empowerment
• •Making an Impact
• •Connection, Awareness, Support
• •Acceptance
• •Inspire
• •Enrich

Best Practices

• •Stay True to the "Why": Always circle back to the core mission – supporting and empowering dads of autistic children. Every piece of copy should resonate with this foundational purpose.
• •Use "We" and Inclusive Language: Foster a sense of community by using terms like "we," "us," "our community," and directly addressing "dads" to create a feeling of belonging and shared experience.
• •Share Authentic Stories (with permission and sensitivity): Continue sharing genuine moments, struggles, and triumphs. Authenticity is key to the brand's current appeal and builds trust.
• •Maintain a Balance of Support and Positivity: Acknowledge the challenges of raising an autistic child while consistently highlighting the joys, strengths, and the empowering aspects of the journey. The tone should be realistic yet hopeful and uplifting.
• •Develop Clear Brand Voice Guidelines: Document the brand's personality (Authentic, Supportive, Empowering, Loving, Community-Focused) and core values. Provide examples of "do's and don'ts" for how the brand communicates across different platforms to ensure consistency, whether it's a product description, social media update, or customer service interaction.

Social Perception

Positive & Supportive Community, Mission-Driven, Voice for Dads, Trustworthy (within its community)

Copy Examples

• •Product Post (Hoodie): "Wrap yourself in strength and solidarity. Our 'Autastic Dad' hoodie isn't just comfortable; it's a statement of love, patience, and the incredible journey of raising an autistic child. Wear it with pride. You're not alone. #AutasticDad #AutismAwareness #DadLife #SupportAndEmpower"
• •Community Engagement Post (Facebook/Instagram): "Every day brings new challenges and countless moments of joy. What's a 'small victory' you've celebrated this week on your autastic journey? Share in the comments – let's lift each other up! #AutismDadsUnite #AutasticVictories #CommunitySupport #ProudDad"
• •About Us Snippet (Website): "Founded by a dad who gets it. Autastic Dad is more than a brand; it's a brotherhood. We're here to share the real, raw, and rewarding moments of life with autism, empowering fathers to be the champions their kids deserve. Join our community. Find your voice. #AutasticJourney #Fatherhood #AutismAdvocacy"
• •Promotional Email Subject: "You're Doing an Autastic Job, Dad! Here’s a Little Something For You." Body Snippet: "Being an Autastic Dad is a role filled with immense love and unique adventures. We see you, we support you, and we've designed something special to celebrate your incredible journey... Plus, 20% of your purchase goes directly to supporting autism charities. [Link to product]"
• •TikTok Video Caption Idea: "Navigating meltdowns and celebrating milestones - it's all part of the #AutasticDad life. Ciara's teaching me more about love and resilience every day. ❤️ Remember, dads, you're incredible advocates for your kids! #AutismFamily #DadAndDaughter #RealLife #ProudAutismDad"