Brand Tone

Professional, Innovative, and Supportive.

Brand Values

• •Expertise and Trust
• •Quality and Reliability
• •Accessibility and Empowerment
• •Customer-Centric Service

Best Practices

• •Lead with the Benefit, Support with the Feature: Start with how the product helps the practitioner (e.g., 'See patients faster,' 'Diagnose with confidence') and then explain the feature that enables it (e.g., 'with our lightweight design,' 'thanks to our high-resolution display').
• •Leverage the Legacy of Trust: Consistently mention the 30+ years of experience from 2D Imaging, Inc. to build credibility for the new SonoVerse brand, especially in materials for new customers.
• •Speak the Language of the Professional: Use medically accurate terminology but ensure the core message about usability and benefit is clear and direct. Avoid marketing jargon that could alienate a technical audience.
• •Emphasize Partnership, Not Just a Sale: Frame communications to position SonoVerse as a supportive partner in patient care. Use words like 'empower,' 'support,' and 'partner' to reinforce this relationship.
• •Maintain a Clean, Professional Aesthetic: All written content should be mirrored by a visual identity that is clean, modern, and uncluttered, reflecting the precision and innovation of the medical devices themselves.

Social Perception

Due to the lack of a significant online footprint beyond its own website, the social perception of the SonoVerse brand is largely undefined in the public sphere. The parent company, 2D Imaging Inc., appears to be a well-established and trusted service provider in its niche of ultrasound repair and sales in Southern California and beyond. The primary perception is that of a legacy B2B company now branching into a modern, product-focused brand (SonoVerse). The lack of online chatter or reviews means the brand has a clean slate but also faces the challenge of building awareness and trust for its new product line from the ground up.

Copy Examples

• •The Future of Diagnostics is in Your Hands. Introducing the SonoVerse Medical Imaging Ecosystem —powerful, portable ultrasound for the modern practitioner.
• •For 30 years, 2D Imaging has been the trusted name in ultrasound service. Now, we're putting that expertise into your pocket. The SonoOne portable ultrasound device delivers crystal-clear imaging, anytime, anywhere. Empower your practice. Elevate patient care.
• •Reduce wait times and improve outcomes with SonoVerse.
• •SonoVerse: Portable Ultrasound, Perfected. Backed by the experts at 2D Imaging, Inc. Request a live demo at Booth 7B.
• •Ready to see the difference? Schedule a virtual demonstration and discover how SonoVerse can transform your workflow.